Publisher Electronic Arts has revealed that its Seattle studio Ridgeline Games can be answerable for creating the marketing campaign for a recreation set within the Battlefield universe. Ridgeline was fashioned in October by Marcus Lehto, one of many creators of Halo throughout its time at authentic developer Bungie. 

“It’s an amazing honor to have the chance to collaborate with DICE and Ripple Effect (previously DICE LA) and lead the cost on increasing the narrative, storytelling and character growth alternatives within the Battlefield collection,” mentioned Lehto. 

After leaving Bungie, Lehto went on to discovered V1 Interactive, makers of the 2020 shooter Disintegration. V1 closed its doorways in March 2021, practically a full yr after the sport had been launched. 

Following the rocky launch of Battlefield 2042 in 2021, EA introduced that Respawn Entertainment founder Vince Zampella can be taking cost of the franchise, and that it will transcend authentic developer DICE. Zampella says his purpose is to create a large Battlefield universe that spanned a number of builders. 

What’s attention-grabbing about that is that Ridgeline is being tapped to develop particularly a Battlefield marketing campaign. Whenever a recreation within the collection has had a marketing campaign, it has been dealt with in-studio by the identical group engaged on its multiplayer mode.

“We’re continuing to invest in the future of the franchise by bringing in new talent and perspectives,” mentioned Zampella about Ridgeline. “With Marcus and his group at Ridgeline Games becoming a member of the world-class international group we now have already in place, Battlefield is within the strongest place to succeed.”