The a number of advantages of bringing cellular video games to different app shops was the important thing matter addressed by Huawei, the world’s main expertise firm, on the latest Pocket Gamer Connects occasion in Helsinki.

During a presentation from Dr. Jaime Gonzalo, VP Consumer Mobile Services Europe at Huawei, delegates from the worldwide gaming trade got perception into how they may obtain an improved return on their appreciable funding in new and current video games, come out on prime within the ongoing consumer acquisition warfare, and decrease the price of retaining their hard-won clients.

“Games developers are finding it increasingly difficult to reach new audiences. The major challenge is that customer acquisition cost has increased significantly over the years due to market saturation and inflated pricing. That’s why alternative app platforms such as AppGallery are emerging and playing their part to provide developers with improved revenue-generating opportunities,” mentioned Jaime Gonzalo“.

580 million monthly users

Currently, 99.9 per cent of apps downloaded via the leading app distribution platforms are losing users monthly, pushing the costs of retention higher and higher. In his presentation, Gonzalo pointed out that AppGallery currently has 580 million global monthly active users, 45 million of which are in Europe. Outside China, AppGallery has increased in-app revenue by three times year-on-year, casual game growth has increased by 20 times over the same period, and monthly ads revenue for developers has doubled.

“We have a high spending audience,” Gonzalo informed the Pocket Gamer viewers. “In countries like Germany the average revenue per paying user (ARPPU) is $200, in the UK the average is $159 while in Poland it is $100, and this is coupled with very low developer effort. Existing Android games can be ready to onboard to AppGallery in just a few minutes. We also support every game with solutions, promotions, and developer kits, which accelerate distribution and boost revenue numbers.”

The rallying cry for different app platforms was positively acquired, with builders recognising that they had been going through rising challenges to retain clients and stand out in a crowded market.

On AppGallery, gaming has grow to be the quickest rising and one of the crucial profitable classes reaching tens of millions of month-to-month lively customers with new and current gaming apps. The app platform now lists video games from a few of the world’s main video games corporations together with play favourites PUBG Mobile, Mobile Legends, Garena Free Fire, State of Survival, Lords Mobile, to call just some.