Fandom is ready to develop after buying a number of leisure and gaming manufacturers from Red Ventures. These manufacturers embody Metacritic, TV Guide, GameSport, Comic Vine, Cord Cutters News, and Giant Bomb. The acquisition is reported to be mid-eight figures with estimates starting from $50 to $55 million.

According to Fandom, the acquired manufacturers attain 46 million month-to-month lively customers. The acquired manufacturers will now be built-in into Fandom’s platform together with beforehand acquired ScreenJunkies and Fanatical. Currently, Fandom reaches 300 million month-to-month lively customers with over 250,000 wiki pages.

“We’re thrilled to add these powerful, authoritative brands into the Fandom platform, which will expand our business capabilities and provide immersive content for our partners, advertisers, and fans. The trusted insights, ratings, and content they provide will make us a one-stop shop for fans across their entertainment and gaming journey,” mentioned Perkins Miller, CEO of Fandom. “In addition to creating exceptional fan experiences, these platforms will add to our FanDNA data offering, giving us sentiment and intent signals that will help improve the consumer experience as well as make our commerce and advertising businesses more impactful.”

Founded in 2004 by the Wikipedia co-creator, Jimmy Wales, and Angela Beesley, Fandom predominantly hosts wikis on motion pictures, tv, gaming, popular culture, and different leisure subjects. In 2018, the non-public fairness agency, TPG Capital, and Jon Miller acquired Fandom.

“With Fandom at the helm, we are confident these brands and their teams will be well equipped to continue empowering and connecting gaming and entertainment audiences around the globe, while Red Ventures continues to focus on unlocking the next phase of growth and evolution of its strong stable of decision-making brands,” mentioned Christina Miller, Red Ventures’ chief technique officer.

The Wall Street Journal first reported the small print of the sale.

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