Microsoft has launched a brand new web site in a bid to persuade onlookers that its pending $68.7 billion acquisition of Activision Blizzard is an excellent factor.

The web site leads with a rundown of Microsoft’s imaginative and prescient for gaming, which based on the corporate is constructed on a philosophy of “extra alternative and extra video games for folks in every single place.”

The Xbox maker claims that gamers and builders are on the centre of its online game enterprise, and that builders particularly “deserve extra choices to construct, distribute and monetize their groundbreaking video games.”

Sharing extra particulars on how its seismic transfer for Activision Blizzard suits into that broader technique, the corporate shared a chart to tout the notion that the deal will present advantages for gamers, advantages for recreation creators, and advantages for the broader recreation business.

The chart (pasted under) suggests the deal will create “extra competitors” the cell business, “the place a few massive gamers dominate.”

Notably, Microsoft added that the deal will facilitate “larger competitors in conventional gaming, the place Sony and Nintendo will stay the most important” — which appears to recommend Microsoft is positioning itself as a smaller participant than its important rivals.

Where the broader recreation business is worried, Microsoft believes the acquisition may also assist place an emphasis on “optimistic office tradition” whereas growing native funding from Microsoft into studios and inventive ecosystems all over the world.

That final level is especially attention-grabbing given Activision Blizzard continues to grapple with a office tradition that a number of investigations point out has turn out to be extremely poisonous.

Microsoft remains to be ready for the deal to realize approval from main regulators all over the world, though some, comparable to UK regulator the Competition and Markets Authority, have already recommended the acquisition may “hurt rivals” if it goes by. 

In a latest interview with Bloomberg, nevertheless, Microsoft CEO Satya Nadella stated he stays assured the deal might be permitted.