According to Freud, the thoughts is made up of the id, the ego, and the superego. The id is anxious with satisfying our wants, the ego is conscious of the self and the world, and the superego is anxious with morality.

Creative concepts originate within the unconscious id and should be filtered by means of the ego and superego earlier than they are often expressed to the world. The ego could reject an thought as a result of it’s unrealistic or impractical and the superego could reject an thought as a result of it’s towards our ethics.

For instance, an thought to genetically engineer a purple cat is likely to be rejected by the ego for being unimaginable. The thought to throw a cat right into a vat of purple paint can be rejected by the superego for being merciless.

Very few inventive concepts will get previous an excessively restrictive ego and superego. At the identical time, an excessively passive ego or superego will end result within the expression of many impractical or immoral concepts. Through workouts resembling brainstorming, we are able to prepare our ego and superego to be roughly selective relying upon our wants.