Twitter is having difficulties holding on to its most energetic customers, a brand new report suggests.

An inner doc written by a Twitter researcher and seen by Reuters mentioned that “heavy tweeters” have been in “absolute decline” on the platform for the reason that begin of the COVID-19 pandemic in early 2020.

The shock information of Twitter’s battle to retain its most devoted customers is available in the identical week that billionaire entrepreneur Elon Musk is anticipated to lastly seal a $44 billion deal in a controversial takeover of the social media platform.

Titled “Where did the tweeters go?”, the doc defines “heavy tweeters” as an individual who opens Twitter virtually daily and posts content material three or 4 instances per week. Such customers generate 90% of all of the posts that land on the service, regardless of accounting for lower than 10% of its month-to-month customers.

Interestingly, the doc additionally means that the sort of content material that heavy customers prefer to view on Twitter can also be altering.

It mentioned they many of those customers look like transferring away from historically fashionable topics equivalent to information, sport, and leisure in favor of cryptocurrency (although this has declined to some extent for the reason that forex nosedived just a few months again) and not-safe-for-work content material equivalent to pornography.

As the information outlet factors out in its report, a shift towards such topics has the potential to slim the sector of advertisers prepared to affiliate itself with such content material, which may probably influence Twitter’s backside line.

However, the doc failed to supply a cause as to why Twitter’s heavy customers seem look like on the decline.

Twitter is presently going via a tumultuous interval, with a level of uncertainty over the route that the platform will take as soon as Musk takes possession.

There are fears that Musk plans to put off round three-quarters of its workforce, a transfer that would go away simply 2,000 individuals to run the operation for some 238 million day by day customers all over the world.

Musk has additionally mentioned that he want to calm down Twitter’s content material moderation insurance policies, a transfer that some are involved will result in extra misinformation and harassment on the platform.

Once Musk’s takeover deal is confirmed in just some days’ time, it’s hoped its new proprietor will shortly lay out his plans for the service.

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