This article is a part of an ongoing sequence of data-driven articles from PocketGamer.biz and information.ai (previously App Annie) highlighting developments within the international cell video games sector utilizing information.ai’s Game IQ analytics.

Since it launched on May seventeenth 2022, the cell model of the enormously profitable EA title Apex Legends has discovered a devoted international viewers.

Apex Legends is a free-to-play Battle Royale/hero shooter recreation developed by Respawn Entertainment and printed by Electronic Arts. It was initially launched for Microsoft Windows, PlayStation 4, and Xbox One in February 2019, with extra console launches following later.

According to information.ai metrics, client urge for food for Battle Royale/Shooter video games – which incorporates Apex Legends – has seen explosive development since 2018, with heavyweight titles reminiscent of Fortnite, PUBG Mobile, Free Fire, and Knives Out all driving adoption.

Indeed, of the 153 distinctive recreation sub-genres that information.ai’s Game IQ tracks, Battle Royale/Shooting is at #19 (as at H1 2022). Collective downloads are at 329 million (up from 221 million in 2021) with client spend at almost $1.9 billion.

Battle Royale/Shooter

From its launch in May 2022, Apex Legends ended the primary half (H1) of 2022 as the highest Battle Royale/Shooter recreation by obtain, energetic customers and client spend.

According to information.ai, one of many causes for Apex Legends ongoing success is client urge for food for Battle Royale/Shooter video games. According to information.ai’s metrics, the Battle Royale style has seen in depth development since 2018, with heavyweight titles reminiscent of Fortnite, PUBG Mobile, Free Fire, and Knives Out all driving adoption.

Of the 153 distinctive recreation sub-genres tracked by Game IQ, Battle Royale/Shooting takes the quantity 19 slot, as of H1 2022. Collectively downloads have exceeded 329 million – and enhance from 221 million in 2021, with client spend now approaching $1.9 billion.

Mechanics and options

Data.ai requested LILA Games and Gamemakers CEO Joseph Kim, what options and gameplay mechanics had been integrated into the Apex Legends which have fueled gamer adoption?

Kim, mentioned: “Apex Legends Mobile is exceptionally nicely polished, nicely balanced, and has glorious gunplay and really feel. Many of the design decisions for cell have been glorious. For instance, a easy auto-looting system, aim-assist lodging, optimization to assist help lower-end gadgets, a strong coaching mode, and a mobile-only perks system.

The perks system provides a development vector and provides the sport extra of an RPG recreation really feel. Most importantly, the sport prioritizes development for cell gamers over excessive skill-cap and aggressive gameplay, which is extra related for PC titles. Two areas through which I imagine Respawn + Lightspeed might have improved the sport is the extent of core loop fragmentation they launched into the sport and taking too conservative of an method to monetisation.”

In addition, information.ai’s Game IQ Feature Tags allow a complete overview of the options that are utilised by the main video games throughout the entire style, enabling the identification of these options which stand out towards the competitors.

Download Now

DATA.AI’s Q2 2022 Mobile Market Pulse Top Apps and Games provides even larger perception into the worldwide cell markets and the efficiency of the main apps and video games in key areas world wide. The report is accessible at no cost and may be downloaded right here.

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