In this episode of the DreamPod, common hosts Tom and Andrew are joined by former SEGA Europe Marketing Director Giles Thomas. During his time at SEGA Europe, Giles oversaw the European launch of the Dreamcast after successfully being headhunted by SEGA from his function at MTV. 

In this episode Giles explains how he was pursuaded to hitch SEGA, his imaginative and prescient for the European TV promoting campaigns, assembly the SEGA Japan hierarchy, being grilled by Anne ‘Weakest Link’ Robinson on the BBC’s shopper affairs present Watchdog, the European Dreamcast launch occasion, the affect of Sony’s PlayStation, Robbie Williams, blue swirls, PAL recreation instances, how the delay of the European launch affected gross sales of the console, SEGA Europe’s relationship with the US and Japanese arms of the enterprise, and in addition what – if something – he would have accomplished otherwise if given the possibility to launch the Dreamcast yet again.