Digital Turbine has unveiled the outcomes of its App Install Marketing Survey, which requested respondents 28 questions relating to their methods and ensuing person acquisition.

Over 140 corporations worldwide took half within the survey. Firms headquartered in Europe, The Middle East, and Africa account for 43 p.c of respondents, whereas 27 p.c of corporations are based mostly in North America and 25 p.c within the Asia Pacific area. The extra 5 p.c of respondents are headquartered in Latin America.

61 p.c of publishers have tailored to Apple’s SKAdNetwork – a rise of 25 p.c from 2021. 27 p.c plan to adapt to the community and use the community, a lower from 48 p.c in 2021.

It needs to be famous, nevertheless, that a number of of the respondents could have responded to both final 12 months or this 12 months’s survey, somewhat than each, and others who deliberate to adapt to the community in 2021 could have already got accomplished so.

A slim majority of publishers surveyed – 50.4 p.c – work with advert networks and UA strategies on iOS that don’t assist SKAdNetwork.

Following the launch of SKAdNetwork, a number of UA channels have seen a rise in spend. Apple Search Ads led the cost with a 38 p.c enhance, though it needs to be famous this channel was already rising extra in style previous to the launch of the community resulting from it being a required cease for each app set up.

Video reigns supreme

Video advertisements have been ranked primary when it comes to finances allocation with 46 p.c of respondents stating that they allocate the vast majority of their UA finances on such advertisements. This is greater than twice the variety of respondents who spent extra money on show advertisements, which got here in second place at 18 p.c.

Publishers ranked full-screen video (51 p.c), social media movies (46 p.c) and in-feed movies (41 p.c) as the best UA strategies, with community shows (37 p.c) and social media shows (34 p.c) coming shut behind.

64 p.c of respondents claimed that rewarded advertisements – the place the person beneficial properties an growing in-game reward for consuming extra video advertisements – are an efficient UA channel, with 40 p.c calling them “very” or “extremely” efficient. This falls according to a number of different research which present that not solely are rewarded advertisements efficient, however they’re rising more and more prevalent in a greater variety of apps.

Looking ahead, 69 p.c of publishers surveyed state that they intend to extend their UA finances, whereas 58 p.c plan to extend their attain into new geographic markets. 56 p.c plan to shift their focus and make investments extra into video advertisements.

Earlier this week, we wrote that 74 p.c of shoppers uncover new apps by cell promoting.