Home Gaming Dungeons & Dragons followers compete to show their marketing campaign right into a Lego set

Dungeons & Dragons followers compete to show their marketing campaign right into a Lego set

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Dungeons & Dragons followers compete to show their marketing campaign right into a Lego set

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Lego is collaborating with Wizards of the Coast to rejoice the fiftieth anniversary of Dungeons & Dragons in 2023. Fans are invited to submit customized Lego designs of the in-game adventures they’ve had through the years, like a blocky dragon’s lair filled with loot, a terrifying Beholder, or a tavern brawl instigated by tiny yellow barbarians. Submissions are open now, and will probably be accepted till Nov. 14. Winners could have their fashions become a retail product — and revenue from its gross sales.

Here’s the way it works: Lego is asking for followers to submit an in depth show mannequin or construct rooted in a D&D world. A panel of judges from the Lego Ideas group and Wizards of the Coast will select a number of designs from this open pool of submissions. Their picks transfer onto the Fan Vote, which runs from Nov. 28 via Dec. 12, 2022. Votes gained’t be the one manner {that a} retail product will get chosen, nonetheless. Instead, they’re extra to “help the Judges gauge fan interest in specific designs, and validate fan excitement for the theme.”

The individual behind the profitable design will obtain:

1% of the entire web gross sales of the LEGO IDEAS Dungeons & Dragons product;

10 complimentary copies of your LEGO IDEAS Dungeons & Dragons set;

Credit and bio in set supplies because the LEGO IDEAS Dungeons & Dragons Fan Designer; and a prize package deal of Dungeons & Dragons goodies!

Submissions are open till Nov. 14; followers can submit their entries on the contest’s problem web page on the official Lego web site.

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