Embracer Group, the online game holding firm that snapped up quite a few online game corporations and studios over the previous few months, will quickly achieve management of The Lord of the Rings IP and all of its related franchises simply because the One Ring controls the Rings of Power.
The Swedish firm is presently within the technique of buying Middle-earth Enterprises which can grant it full possession of your entire The Lord of the Rings trilogy and The Hobbit IP. This contains rights to all video video games, board video games, movement footage, merchandise, stage productions, and theme parks, in addition to literary works owned by Middle-earth which were and might be accepted by Tolkien’s property and HarperCollins.
“I am truly excited to have The Lord of the Rings and The Hobbit, one of the world’s most epic fantasy franchises join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” stated Embracer Group Founder and CEO Lars Wingefors. “I am thrilled to see what lies in the future for this IP with Freemode and Asmodee as a start within the group. Going forward, we also look forward to collaborating with both existing and new external licensees of our increasingly stronger IP portfolio.”
“We at the Zaentz Company have had the honor over the past half century of stewarding the Tolkien rights so that Lord of the Rings and Hobbit fans worldwide could enjoy award winning epic films, challenging video games, first rate theatre and merchandise of every variety,” stated The Saul Zaents Company COO Marty Glick. “We could not be more thrilled that it is Embracer now taking up the responsibility and we are confident their group will take it to new heights and dimensions while maintaining homage to the spirit of these great literary works.”
The trademark additionally contains possession of copyrighted characters corresponding to Gandalf, Aragorn, Galadriel, Eowyn, Gollum, and different characters from the books and flicks, in addition to Amazon’s new The Lord of the Rings: Rings of Power sequence, Warner Bros.’ upcoming The Lord of the Rings: The War of the Rohirrim animated film, and EA’s Lord of the Rings: Heroes of Middle Earth cell recreation.
There’s no point out of Lord of the Rings Online which can clearly stay with Standing Stone Games and its mother or father corporations, Daybreak and Enad Global 7, for so long as the license settlement is standing. The massive query now weighing on the LOTRO group’s minds is: what’s going to occur to the long-running MMORPG when the license inevitably expires?
