There’s a brand new initiative being spearheaded by the sweetness and skincare model Dove known as Real Virtual Beauty, which seeks to launch “a collection of commitments difficult the illustration of magnificence on-line, and altering schooling for vanity within the digital realm – i.e., video video games.
Citing research that present 74% of ladies want the characters in video video games appeared extra like girls in actual life, Dove has joined palms with Epic Games and the activist group Women in Games in an effort to launch initiatives like a free-to-access international character artwork assortment designed to “appropriately represents female characters in gaming” and a web based course to teach builders, creators, and artists about magnificence and variety. In addition, Epic Games says it would launch a collection of Art Station avatars meant to broaden the spectrum of feminine illustration, and Roblox will launch a recreation themed round vanity and experiencing widened representations of magnificence.
Dove’s efforts in empowering girls and ladies’ vanity and notion of magnificence aren’t new; the Dove Self-Esteem Project has apparently been underway since 2004. But this new initiative represents its first forays into gaming. “Together with our partners, Real Virtual Beauty can lead the way in transforming gaming into a positive place for women and girls,” the marketing campaign web page asserts.
Advertisement
