​MARKETING.

I thought of additionally sharing with you guys a latest advertising and marketing expertise with 0 funding, largely as a result of I assume most of us do advertising and marketing ourselves so it routinely turns into a part of the sport improvement.

So throughout this submit, I wish to :

– level out the significance of understanding your target market
– the significance of getting good promotional materials
– my private expertise with Facebook teams promotions
– some Facebook algorithms

Ok, let`s begin!

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First-round

I not too long ago remade my Steam thumbnail and what higher method to get some promotional materials than this?! Also please word that this data is strictly resuming to Facebook teams.
I first posted in pixel artwork theme teams on Facebook. Why? Because I attempt to purpose for the target market and what higher method than to begin on a spot the place folks love pixel artwork(because the recreation can also be pixel artwork) and listed below are the outcomes from day 1:

Pixel artwork + 35k members = submit obtained 330 likes 30 feedback 17 shares

​Pixel Art 29k members = submit obtained 111 likes 25 feedback

​Pixel Art Heaven = submit obtained 136 likes and 22 feedback

​Results: 1 follower and 20 new wishlist additions

Conclusion: I’m not some excessive tec guru darkish star fapfap button Wizzard grasp developer, no, I’m similar to most builders so after I begin to see so many like per submit I used to be very excited, usually my posts on these teams get per common 20-30 likes, I used to be having excessive expectations for a wishlist so I used to be a bit disillusioned after I noticed solely 20 new additions. It may also be the truth that a few of them already had my recreation on wishlist since I posted there earlier than every so often concerning the recreation. Anyhow it was end result and I strongly suggest you make good posts, for instance, I  solely said within the submit I made these pixel artwork banners however I didn’t put any hyperlinks within the description so folks truly requested for a hyperlink and solely after that I edited and added the hyperlink, so strive onerous to not be successful&run poster. Also if you wish to preserve your submit up, reply to feedback a couple of days after in order that your matter will get bumped up. Please additionally contemplate I didn’t embody the personal messages acquired based mostly on this.

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Second spherical

So why have not I posted in all FB teams the identical day? Because of Facebook algorithms, for instance, despite the fact that I made the brand new customized textual content for all posts, I did have the identical 2 footage uploaded and if fb sees you submit the identical remark too many occasions it can routinely warn you and mark your posts as spam. The second day I made a decision to focus on Xcom gamers as a result of my recreation is closely impressed by Xcom, I’m not speaking nearly some artwork and 1-2 mechanics, no I’m speaking concerning the total recreation design and the vast majority of options, heck, my recreation is mainly Xcom in real-time. And word that I posted similar 2 image however I tailored the textual content,  Here are the outcomes:

XCOM gamers 4k members = submit obtained 80 likes 50 feedback

​XCOM: Enemy Withinposting 400 members = submit obtained 14 likes 3 feedback

​Xcom 2 2k members = submit obtained 40 likes 8 feedback

​Results: 10 followers and 80 new wishlist additions

Conclusion: Based on pixel artwork communities outcomes, I used to be anticipating round 8-12 wishlist additions so after I noticed the outcomes it was clear for me, I first yelled some mumbo-jumbo spartan DarkStar Sailormoon Voltron traces in a bizarre language then I noticed that despite the fact that the pixel teams had been A LOT larger then Xcom ones and that I obtained extra engagement on them then on Xcom ones, the extra I get nearer to the target market the larger the conversion fee is. So I strongly suggest onerous analysis on the target market earlier than beginning advertising and marketing. I imagine it’s the similar s**t with wishlist conversion fee into gross sales, as in should you get wishlists from giveaways and from individuals who meh or are casuals the conversion fee will likely be decrease, and the extra real wishlist viewers you bought the extra the conversion fee will develop.

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Third spherical & forth spherical

At this level, I included each 3 and 4 rounds of Facebook group advertising and marketing as a result of the outcomes are non-existent. Round 3 was aiming towards informal gamer teams and spherical 4 was aiming towards Indie Game developer teams and different small pixel artwork teams, similar promotional image + adjusted textual content. Please discover how large are some teams, how small, and the way that issue is actually not necessary in relation to good advertising and marketing and understanding your target market. Results:

Indie Game Promo IGD 56k members = submit obtained 9 likes 3 feedback

​Retro Indie Pixel Game 9k members = submit obtained 12 likes 1 remark

​RTS recreation lovers = submit obtained 2 likes

​and different teams not value mentioning due to outcomes

Conclusion: ​And for the informal gamer viewers, I focused PC gamer(greater than 30k members) group, steam players, and so forth BUT and it’s a robust BUT right here, I obtained 1 or 2 likes per submit in these teams, now you will say “awww then this can be a waste of time I’ll ignore these teams” and after you say this I’ll strangle you as a result of you already know nothing, Jhon Snow! Why? Some time in the past I made TAURONOS recreation and that recreation had informal gamers because the target market, the factor is that I obtained good love on this informal participant viewers group for that recreation particularly as a result of that was its target market. So in conclusion: Know your target market & don’t be a spammer that does hit&run, be good about it and you’ll keep away from losing time on promotions that may convey no outcomes. Time is essential. Now I’m not saying to not submit in Indie recreation improvement teams however I’m saying don’t submit in Indie recreation improvement teams until you’ve gotten an excessive amount of time.

I’ll make some extra posts in the course of the week in different teams however I estimate the primary aim was already achieved.
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Overall:
– at all times make posts in target market teams in any other case you’ll simply be spamming
– modify the textual content to every particular group, don`t be lazy or hit&runner, put a little bit of soul into your submit
– reply to all feedback, it helps when folks see you care and it additionally will get your submit bumped again up
– put high quality/polished promotional materials
– have a name to motion, both by asking for suggestions or help to your wishlist, it’s all as much as you on what you want
– don’t submit in all teams in a brief time period or Facebook will mark you as a spam submit
– don’t submit the precise content material on many teams or once more, Facebook will mark you as a spam submit

Aditional:
– I additionally used adverts a couple of occasions this 12 months and I need to say the conversion fee for Facebook adverts is completely not value it. It brings some visitors however most its from faux accounts.

If you bought any options/suggestions on what I did flawed please do let me know.
Also please don’t suppose advertising and marketing resumes solely on Facebook(I’m speaking now to the newbies, to not the veterans who clearly know this).
If you get pleasure from this submit I’ll attempt to share my advertising and marketing up-to-date expertise for all social platforms and marketing-wise associated stuff comparable to electronic mail advertising and marketing, PR, advertising and marketing plan 1 month earlier than launch,  and others.

IMPORTANT NOTE: I’m not excellent and that is simply my opinion & private expertise.

PS: sure I exploit home windows paint and WinRAR