​MARKETING.

I considered additionally sharing with you guys a latest advertising expertise with 0 funding, largely as a result of I assume most of us do advertising ourselves so it robotically turns into a part of the sport growth.

So throughout this put up, I need to :

– level out the significance of understanding your audience
– the significance of getting good promotional materials
– my private expertise with Facebook teams promotions
– some Facebook algorithms

Ok, let`s begin!

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First-round

I not too long ago remade my Steam thumbnail and what higher technique to get some promotional materials than this?! Also please notice that this data is strictly resuming to Facebook teams.
I first posted in pixel artwork theme teams on Facebook. Why? Because I attempt to intention for the audience and what higher approach than to start out on a spot the place individuals love pixel artwork(because the recreation can be pixel artwork) and listed here are the outcomes from day 1:

Pixel artwork + 35k members = put up acquired 330 likes 30 feedback 17 shares

​Pixel Art 29k members = put up acquired 111 likes 25 feedback

​Pixel Art Heaven = put up acquired 136 likes and 22 feedback

​Results: 1 follower and 20 new wishlist additions

Conclusion: I’m not some excessive tec guru darkish star fapfap button Wizzard grasp developer, no, I’m similar to most builders so after I begin to see so many like per put up I used to be very excited, usually my posts on these teams get per common 20-30 likes, I used to be having excessive expectations for a wishlist so I used to be a bit dissatisfied after I noticed solely 20 new additions. It may also be the truth that a few of them already had my recreation on wishlist since I posted there earlier than every now and then concerning the recreation. Anyhow it was an excellent outcome and I strongly advocate you make good posts, for instance, I  solely said within the put up I made these pixel artwork banners however I didn’t put any hyperlinks within the description so individuals truly requested for a hyperlink and solely after that I edited and added the hyperlink, so attempt onerous to not be a success&run poster. Also if you wish to maintain your put up up, reply to feedback a couple of days after in order that your matter will get bumped up. Please additionally think about I didn’t embrace the non-public messages obtained based mostly on this.

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Second spherical

So why have not I posted in all FB teams the identical day? Because of Facebook algorithms, for instance, although I made the brand new customized textual content for all posts, I did have the identical 2 photos uploaded and if fb sees you put up the identical remark too many instances it should robotically warn you and mark your posts as spam. The second day I made a decision to focus on Xcom gamers as a result of my recreation is closely impressed by Xcom, I’m not speaking nearly some artwork and 1-2 mechanics, no I’m speaking concerning the general recreation design and nearly all of options, heck, my recreation is mainly Xcom in real-time. And notice that I posted identical 2 image however I tailored the textual content,  Here are the outcomes:

XCOM gamers 4k members = put up acquired 80 likes 50 feedback

​XCOM: Enemy Withinposting 400 members = put up acquired 14 likes 3 feedback

​Xcom 2 2k members = put up acquired 40 likes 8 feedback

​Results: 10 followers and 80 new wishlist additions

Conclusion: Based on pixel artwork communities outcomes, I used to be anticipating round 8-12 wishlist additions so after I noticed the outcomes it was clear for me, I first yelled some mumbo-jumbo spartan DarkStar Sailormoon Voltron strains in a bizarre language then I noticed that although the pixel teams have been A LOT larger then Xcom ones and that I acquired extra engagement on them then on Xcom ones, the extra I get nearer to the audience the larger the conversion charge is. So I strongly advocate onerous analysis on the audience earlier than beginning advertising. I imagine it’s the identical s**t with wishlist conversion charge into gross sales, as in if you happen to get wishlists from giveaways and from individuals who meh or are casuals the conversion charge might be decrease, and the extra real wishlist viewers you bought the extra the conversion charge will develop.

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Third spherical & forth spherical

At this level, I included each 3 and 4 rounds of Facebook group advertising as a result of the outcomes are non-existent. Round 3 was aiming towards informal gamer teams and spherical 4 was aiming towards Indie Game developer teams and different small pixel artwork teams, identical promotional image + adjusted textual content. Please discover how large are some teams, how small, and the way that issue is really not essential relating to good advertising and understanding your audience. Results:

Indie Game Promo IGD 56k members = put up acquired 9 likes 3 feedback

​Retro Indie Pixel Game 9k members = put up acquired 12 likes 1 remark

​RTS recreation lovers = put up acquired 2 likes

​and different teams not price mentioning due to outcomes

Conclusion: ​And for the informal gamer viewers, I focused PC gamer(greater than 30k members) group, steam avid gamers, and so forth BUT and it’s a sturdy BUT right here, I acquired 1 or 2 likes per put up in these teams, now you’re going to say “awww then it is a waste of time I’ll ignore these teams” and after you say this I’ll strangle you as a result of you already know nothing, Jhon Snow! Why? Some time in the past I made TAURONOS recreation and that recreation had informal gamers because the audience, the factor is that I acquired good love on this informal participant viewers group for that recreation particularly as a result of that was its audience. So in conclusion: Know your audience & don’t be a spammer that does hit&run, be good about it and you’ll keep away from losing time on promotions that may deliver no outcomes. Time is essential. Now I’m not saying to not put up in Indie recreation growth teams however I’m saying don’t put up in Indie recreation growth teams until you will have an excessive amount of time.

I’ll make some extra posts throughout the week in different teams however I estimate the primary objective was already achieved.
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Overall:
– all the time make posts in audience teams in any other case you’d simply be spamming
– alter the textual content to every particular group, don`t be lazy or hit&runner, put a little bit of soul into your put up
– reply to all feedback, it helps when individuals see you care and it additionally will get your put up bumped again up
– put high quality/polished promotional materials
– have a name to motion, both by asking for suggestions or help on your wishlist, it’s all as much as you on what you want
– don’t put up in all teams in a brief time frame or Facebook will mark you as a spam put up
– don’t put up the precise content material on many teams or once more, Facebook will mark you as a spam put up

Aditional:
– I additionally used adverts a couple of instances this yr and I need to say the conversion charge for Facebook adverts is completely not price it. It brings some visitors however most its from faux accounts.

If you bought any recommendations/suggestions on what I did improper please do let me know.
Also please don’t assume advertising resumes solely on Facebook(I’m speaking now to the newbies, to not the veterans who clearly know this).
If you get pleasure from this put up I’ll attempt to share my advertising up-to-date expertise for all social platforms and marketing-wise associated stuff equivalent to e-mail advertising, PR, advertising plan 1 month earlier than launch,  and others.

IMPORTANT NOTE: I’m not good and that is simply my opinion & private expertise.

PS: sure I take advantage of home windows paint and WinRAR