Clash of Clans, quantity 4 on our prime 10 highest-grossing cell video games of all time, celebrated its tenth anniversary earlier this month. Generating $8.3 billion in its lifetime, Clash of Clans is Finnish cell video games developer Supercell‘s most profitable title.

The cell recreation first launched in 2012, and since then it has carried out remarkably, with over 8.7 million day by day energetic customers on Android units, based on Statista. As of June 2022, Clash of Clans presently sits in second place among the many main gaming apps within the Google Play Store within the United States, with no indicators of slowing down.

Stuart McGaw joined the staff at Clash of Clans in 2017 and is the present recreation lead. He spoke with Gamedeveloper.com in regards to the success of Clash of Clans and what it has been like for the staff at Supercell.

“There was that actual concentrate on simplicity and accessibility,” mentioned Stuart. “That caught with Supercell. You have this present pattern of video games that may be performed for 10 years, however we’re nonetheless attempting to make video games that anybody can choose up at present and begin studying [how to play] instantly.”

“Catering for everybody” 

Quite a lot of Clash of Clan’s success could be attributed to the staff behind closed doorways’ understanding of what the gamers of the sport need. Stuart talked about everybody has a say in main subjects, even builders within the staff which may be much less skilled within the recreation. Stuart famous, “Catering for everybody is one thing we’re actually robust for as a staff.” He talked about Supercell helps having builders that play Clash at totally different ability ranges.

“The technique DNA that survives is the understanding that our gamers desire a degree of depth and skill to experiment, and the power to attempt issues,” he mentioned. “We do not patronise our gamers. We give them a number of choices, and we attempt our greatest to make these choices clear to grasp.”

Clash of Clans launched throughout a time within the cell video games market when free-to-play video games had been together with extra social and interactive options. Features like being a part of clans, guilds, or raiding events made Clash of Clan extra sociable as a result of folks didn’t solely log in to play the sport, however to work together with their associates and different gamers.

“It’s superb, particularly when there are individuals who transfer aside to totally different locations that may keep collectively, enjoying video games, and having these connections,” Stuart mentioned.

Stuart McGaw plans to nonetheless be engaged on Clash of Clans for the foreseeable future. He informed Gamedeveloper.com, “I’m simply actually extra excited to get onto the subsequent factor. Figuring out tips on how to shock gamers subsequent, what is the subsequent huge factor we will shock gamers with?”

Amidst Clash of Clan celebrating its tenth anniversary, Supercell introduced that Clash of Clans spin-off Clash Quest will probably be shutting down subsequent month. What will not be shutting down is the bold new studio Supercell opened ending of final month in North America.