The ad-free search engine Neeva, based by ex-SVP of Google Ads, Sridhar Ramaswamy, is now operational in Europe. Initially, the user-first platform was launched within the United States final 12 months, and since then, it has gathered over 600,000 month-to-month customers. The search engine’s Europe enlargement follows a $40 million funding spherical from buyers like Sequoia Capital, Greylock Ventures and extra. 

Per the press launch on Business Wire, Neeva was launched in Europe on October 6, 2022, to rival common search engines like google and yahoo by providing “honest search results, no tracking, and with absolutely no advertisements of affiliate links.” Given that Google already dominates greater than 90% of the search engine market, it’s evident that Neeva has to compete with the search big. The ad-free search engine states that “the ad-supported internet has created vastly misaligned incentives that have made big technology monopolies and advertisers richer while exploiting the privacy and personal data of users.” 

New Ad-free search engine Neeva launched

Neeva claims that it affords lightning-fast outcomes with “high levels of accuracy,” eliminating the sponsored content material prevalent on different search engines like google and yahoo like Google. Currently, Neeva affords a freemium mannequin to European customers, releasing its non-public, ad-free providers within the area. When the search engine will get respectable site visitors, it plans to launch its premium subscription with options reminiscent of VPN and password supervisor. Neeva additionally permits customers to synchronise apps like electronic mail, Dropbox, Slack and extra in order that customers can simply search throughout their paperwork with out compromising their privateness. 

The major benefit of utilizing Neeva appears to be the nameless searching potential and an ad-free expertise. The search engine says that it creates its search stack by crawling, indexing and getting again outcomes from billions of internet pages. Further, it does that with out annoying adverts that push down the natural search outcomes on platforms like Google. For those that are catching up, search engines like google and yahoo use a whole lot of trackers to watch the digital behaviour and habits of a person. It then makes use of this data to indicate personalised or focused adverts, which lead to income era. 

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