There are just a few facets to this case.

1. Video recreation corporations often have a big backlog of unused concepts.
2. The hardest a part of making a online game will not be arising with the concept, however implementing it effectively.
3. Most video video games by no means make a revenue, so even amongst established groups there isn’t any option to inform if their subsequent product might be commercially profitable or not.

So for #1, the trade usually doesn’t have a place for an individual who “simply has good concepts”. The closest it involves that is in all probability Creative Director. These folks would possibly have the concept to start out with, however it’s then their job to information the event crew alongside the way in which to verify it stays true to their imaginative and prescient. It’s a tough job, and individuals who have it often get there by having different manufacturing roles first.

On #2, since there are tons of concepts hanging round already, the actual challenge is discovering good folks to placed on the implementation crew. As talked about there must be a Creative Director to information the manufacturing, however that is masses extra work than “having good concepts”.

Which brings us to #3. Even somebody who’s already confirmed they’ll make profitable video games is not profitable each time. When there’s a new thought, even from somebody who has a confirmed monitor document, it has to undergo a rigorous course of to be vetted for full manufacturing. This entails a whole lot of steps, together with early prototyping and varied checkpoints alongside the way in which. So there isn’t any possible way for somebody exterior the trade to show their concepts might be profitable, as a result of not even trade veterans are at all times profitable.

Just for example, Supercell, maker of the amazingly profitable Clash of Clans, Clash Royale, Hay Day, Boom Beach and Brawl Stars, makes a lot of video games that fail. Their course of features a lengthy interval of “smooth launch” the place the sport is not out in all territories the place they take a look at it to see if it has ok KPIs (Key Performance Indicators) to be a viable product.

Here’s some data on them: https://www.gamesindustry.biz/supercells-killed-games-celebrating-lessons-not-failures

Since its founding almost 10 years in the past, Supercell has absolutely launched
5 cellular titles together with Brawl Stars — a surprisingly small
quantity for such a profitable firm. I used to be informed that, not together with
the studio’s stay titles, Supercell sometimes has between 4 and 6
video games in improvement at any given time, and generally as many as
eight. With solely 5 whole full launches, that is a whole lot of killed
video games.

I’ve personally performed Rush Wars and Everdale, each Supercell video games that did not make it via the smooth launch course of. So even one of the vital beneficial recreation corporations nonetheless makes video games that do not attain industrial success.

In closing, I’ll share a bit about my story. I joined the trade in 2000 as a programmer/designer. My job was to design and program Shockwave video games for browsers, about one per thirty days. So I did have a place the place I got here up with concepts. But I nonetheless needed to get every one accredited by the producers earlier than being given the go forward to start out manufacturing. Each recreation was made by me and one artist.

Over the years, I did a lot of varied programming jobs, with occasional design work. My purpose had at all times been to be a recreation designer. But it look a very long time to persuade corporations I labored for that I ought to be one. Good programmers are at all times briefly provide. Eventually I landed this design job on Dead by Daylight in 2018, and I’ve been on that undertaking ever since. Even so, each thought I give you must be vetted by at the very least the Lead Designer, generally additionally the Game Director earlier than it will possibly go into manufacturing.

So whilst a stay steadiness designer, I’d not take into account myself “the one with concepts”. A big a part of my job isn’t just arising with issues to replace, however documenting them, speaking them to the remainder of the crew, and monitoring information on their efficiency as soon as they go stay.

None of that is supposed to discourage anybody. It’s simply that it is easy to have the fallacious impression of how ideation truly works contained in the trade.