Editors notice: This text was written and printed by Homa Video games. Yow will discover their authentic model right here. 

So what precisely occurs when you submit your prototype at Homa, and the way does all of it work? On this article, Homa’s staff take you thru the method and clarify all of the important information you should learn about scaling your subsequent hit.

Right here’s what they mentioned.

The primary problem behind sport publishing

Publishing a sport might sound simple; nonetheless, the record of actions to make it the subsequent hit is kind of lengthy. In a brief interval, you should be sure that there aren’t any bugs, the advert monetization is working correctly, the testing metrics are good, and the information is analyzed accurately. Don’t you are worried; the Homa Video games staff is there that can assist you determine all of it out!

The Homa Squad helps every step of the publishing course of.

• Publishing managers aid you to ideate, enhance, and take a look at your sport.
• Creatives help to extend Consumer Acquisition by launching inventive Advert campaigns primarily based on the newest traits.
• UAMs monetize your sport and increase retention by combining our trusted advert companions’ expertise.

Probably the most difficult half for builders occurs throughout the pre-launch section when the prototyping is completed. You may assume that you’re tremendous near publishing & reaching the highest, however KPIs don’t let you transfer ahead. Many video games get killed throughout that section. Nicely, that is the place the Homa’s LaunchOps step in. The following a part of the article will talk about their function in publishing.‍

Attain the highest charts with Homa LaunchOps’ help

The Homa’s LaunchOps staff is there to tackle the two principal missions.

The first mission is to supply ad-hoc help to studios by serving to them on one of many following subjects:

Homa Video games Advert Hoc help missions

• Technical help: including new options similar to a store, a bonus stage, or a brand new finish of the extent mechanic
• Artwork help: creating new characters, new environments, and even bettering lights, contrasts, or some animations
• Homa Stomach SDK help: implementing analytics occasions, monetization, or A/B checks

The second mission is to take over a sport proper after the Stay section so as to add basic meta-feature and optimizations to enhance LTV and the sport’s profitability. To keep away from breaking the sport’s KPIs and LTV, we take a look at all adjustments by way of a well-defined course of utilizing A/B checks and each day monitoring stats and LTV influence. This “iteration” course of can last as long as 2 or 3 months.

In parallel, the staff creates inner packages that may simply combine right into a sport (store, chest room, each day mission, battle cross, leaderboard).

It permits to spice up growth time and never reinvent the wheel for every sport.

Homa Video games’ LaunchOps staff has already labored with many chart-topping titles, which has helped discover a custom-made method for every studio and develop the most effective in-house tech for each developer.

Homa Video games hits

Funding Run Case examine

Let’s dive into the success story of Funding Run to grasp the LaunchOps staff’s function higher whereas publishing your title.

Funding Run is a hit-runner cell sport that reached 4.4 million downloads on Android & the highest 3 charts within the US, Brazil, and India. On Apple Retailer, the sport attained 2.6 million and high 3 within the US, UK, and Canada.

Two professionals from the Mamau studio developed the thought and reached out to Homa Video games to assist develop the title.

Funding Run Sport Mechanic

“The method was thrilling. When the sport began exhibiting promise, we would have liked to maneuver rapidly. Fortunately Homa Video games’ inner staff was tremendous reactive and useful, and we’re delighted with how every part panned out.” – the Danish studio says concerning the publishing course of with Homa.

Homa LaunchOps staff not solely targeted on the three pillars mentioned above but additionally took over the sport after being launched for months to enhance metrics after going reside.

Technical Help

Inside 1,5 weeks, the staff added three extra worlds & ranges to the sport, carried out meta, and created further items & occasions. The Launch Ops additionally repeatedly labored on the FPS & bug fixes that helped enhance the general in-game metrics and efficiency. FPS has been elevated to 40 on Android on 50 on iOS, and the loading time has been diminished by 70%. Now we have additionally mounted some crashes and lags within the sport.

“The onboarding was easy; each groups had been versatile, which averted pointless efforts. One other nice level was the technical transparency—Homa Video games’ staff shared all instruments and information.”—Mamau staff concerning the success causes.

Funding Run items

Artwork help

The Homa Video games staff helped to realize extra growth & artwork capabilities. The Artistic staff labored autonomously because of their information of the business requirements. Because of this, greater than 250 creatives had been examined, out of which three successful ideas had been recognized.

Funding Run featured graphic

Homa Stomach SDK: A/B testing for higher LTV

Homa Video games helped to arrange the N-testing & A/B checks. The most important wins had been lowering the character’s pace, altering the colours of doorways, and eradicating the sensitivity of controls. These adjustments introduced an uplift of 11th of September% in LTV in Android, US.

“We’re very impressed with the work carried out on the A/B testing inside Homa Lab. Homa Lab’s options on A/B testing helped with complicated selections when scaling a Hypercasual sport like Funding Run.”—builders thought concerning the Homa Lab.

Help after the Stay section

Presently, the LaunchOps staff is engaged on an essential A/B testing technique to enhance the LTV all through advert strain, optimization of the extent design, a brand new finish of a stage mechanic, and meta-features for mid-term and long-term retention.

Rounding off

To sum up, sport growth is a fast-paced course of that requires on the spot actions and reactive companions. Ideating & prototyping is one factor; nonetheless, you want good KPIs to get your sport printed & attain the highest charts. Furthermore, you need your sport to reside longer, so you should take care of the title and metrics even after the Stay section. Fortunately, Homa Video games LaunchOps can handle every part.

So make sure you play Funding Run, out there on IOS and Android, and keep tuned for the next articles to return in our weblog.