Early October 2020. An anxious Andrew, on his maiden go to to India, had been pacing down the corridors of the Embassy of Sweden in Delhi. He had been tasked with main the Sweden India Nobel Memorial Quiz (SINMQ) – one in all India’s long-running and anticipated quiz properties. In 2020, it needed to be totally different than all of the years because the quiz’s inception in 2009. They had constructed an enormous fan following and drove mass participation amongst Indian PG and UG college students the place registrations per metropolis had averaged between 100 to 120 – a big quantity for a dwell quiz present. However, COVID-19 had made all bodily occasions a “no-show”. In 2020, they needed to embrace digital. SINMQ 2020 needed to be totally different. Andrew knew he had a problem going through him.

In a matter of 1 week, Andrew and his staff started their seek for revolutionary quiz corporations who may assist him in such applications. They figured they wanted an organization that had the tech experience to construct the net platform, handle the efficiency of the platform, create interactive content material, and drive promotions for the occasion. While Andrew was listening to ABBA songs and getting on calls with varied corporations, this was going to be a big first for the Embassy. Never had they considered doing a quiz present on-line. Over days of deliberation between the groups in Stockholm, Sweden, and India, the Embassy of Sweden lastly chosen QuizWorks. The transient given to us was the next –

Create an
interactive expertise for all by way of the medium of quizzing and preserve the
model of SINMQ.

Early November 2020. We comprehended the duty that we had on our fingers. How will we run a whole program that was historically offline all these years and remodel it right into a digital expertise? Having run on-line quizzes earlier than, this was by no means going to be the principle problem. The most important problem was on how will we maintain the engagement over a time frame. We had Quest – our proprietary digital platform constructed for giant scale engagement and interactivity. SINMQ had consisted of Preliminary rounds in the principle cities of India when it was held offline. It primarily drove contestants from Institutes of Eminence and Grade A Colleges. This time, we reached out to numerous corners of the nation. Metros, Tier 1, and Tier 2 cities participated. It drove important participation from the North-East a part of the nation too – historically not thought of as a quizzing hub of the nation. SINMQ had gone to locations the place it may have by no means reached earlier than.

As numbers grew from 100’s to 1000’s through the on-line screening spherical over a interval of 14 days, fixed care was taken to make sure that the tradition of Sweden was on the forefront in all messaging. Themes of equality, gender sensitivity, Swedish firm improvements, Nobel Laurates, delicacies, Sweden-India collaborations had been lined within the quiz content material. Embassy of Sweden ran day by day posts on their official social media channels. Overall, 2800 contestants participated within the on-line contest. This represented a rise of over 120% in registrations. The staff in Sweden was pleased with the preliminary progress.

Early December 2020. To mirror the offline expertise and choose the Champions, we finalized the Top 10 contestants, foundation their efficiency within the on-line quiz. Zoom was going to be the mode of communication among the many quizmaster and contestants. Kahoot was going to be the medium of engagement. The 10 contestants confronted off in a extremely interactive Semi-Finals consisting of Text, Visuals, and Audio Video based mostly questions. On December 10^th, celebrated as Nobel Day (in reminiscence of Alfred Nobel’s birthday and founding father of Nobel Prize), the Grand Finale was held. The prime 4 contestants confronted off in an thrilling conflict the place one emerged because the Champion. It was Preetham Upadhya from Shailesh J. Mehta School of Management, IIT Bombay. A primary-time finalist. A primary-time winner.

As we had been wrapping up the felicitation ceremony and brainstorming on how we may innovate for the upcoming years, Andrew and his staff member had a smile on their face for a profitable occasion that started in anxious moments. They had wholly embraced “going digital”. Celebrating Christmas with their members of the family again in Sweden was all of the extra purpose to be happier. Customer delight is what we try for.

If you’re
on the lookout for such engagement initiatives, please be at liberty to succeed in us at data@quizworks.in and we’d be comfortable to
discuss.

Disclaimer: – Actual names of Embassy of Sweden officers haven’t been disclosed for causes of confidentiality.