[ad_1]
If whereas utilizing Twitter you end up curious in regards to the stage of engagement your tweets are literally getting, chances are you’ll need to take a better take a look at your tweet analytics. The variety of likes, retweets, or feedback can solely inform you a lot about how your tweets are being obtained. But viewing your tweet analytics may give you a greater concept of how properly your tweets attain your viewers.
To view your tweet analytics, you will want to go to your account’s Twitter Analytics dashboard, which is not going to solely present your tweets’ like and retweet statistics but additionally extra detailed tweet metrics like impressions and account metrics comparable to follows and mentions. In this information, we’ll present you find out how to entry your Twitter Analytics dashboard and particular person tweet metrics. We’ll additionally reply a couple of of your Twitter Analytics questions.
screenshot
What can Twitter Analytics inform you? A fast tour of the dashboard
The Twitter Analytics dashboard is a webpage that is up to date daily and affords a wealth of details about your tweet exercise and the way different Twitter customers reply to your tweets. When you first open the dashboard, you will be offered with the Home tab, which reveals a 28-day abstract of your tweet exercise and account metrics. The Analytics dashboard will present you up-to-date traits comparable to how typically you tweet, what number of impressions your tweets have obtained, what number of profile visits you’ve got had, the variety of mentions you’ve got obtained, and your present variety of followers (together with whether or not or not these numbers have gone up or down just lately).
As you scroll down the Home tab of your dashboard, you will see month-to-month statistical summaries of your tweet exercise. In these month-to-month summaries, the dashboard will truly spotlight your best-performing tweets and mentions and present you who your prime followers are. You’ll additionally see extra common statistics about your tweet and account exercise.
If you click on on the Tweets tab, you will see a graph displaying you the variety of impressions your tweets earned over the course of a 28-day interval. Impressions are the variety of occasions your tweets had been seen by different customers. If you scroll down the Tweets tab, you will see your particular person tweets listed with the next metrics displayed for every tweet: impressions, engagements (variety of occasions different customers work together along with your tweets through actions like clicks and likes), and engagement charge (which is the variety of engagements divided by the variety of impressions). You can even click on on every tweet listed to see a extra detailed Tweet Activity display screen, which reveals you an extra breakdown of your engagements.
On the precise aspect of the display screen, you will see the Engagements column, which reveals you graphs of various metrics like engagement charge, hyperlink clicks, and replies.
screenshot
Can anybody use Twitter Analytics?
Yes, for probably the most half, you do not have to have a particular kind of Twitter account to have entry to the Twitter Analytics dashboard. Meaning, you do not have to have a blue-check account, and it would not appear to require a Twitter Blue subscription, both. Generally talking, as lengthy it meets the few primary necessities listed beneath, any free, common Twitter account ought to have the ability to entry the Twitter Analytics dashboard.
According to Twitter’s assist information on the matter, these are the necessities for having the ability to use the Twitter Analytics dashboard:
- The age of the account have to be a minimal of 14 days.
- It cannot breach Twitter’s advertisements coverage.
- It cannot be a deleted, suspended, or restricted account.
- The account should primarily tweet in one of many languages listed within the Twitter assist information linked above. Examples of such languages embrace English, Spanish, and Japanese.
How to entry Twitter Analytics through the desktop web site
You can entry the complete Twitter Analytics dashboard through Twitter’s desktop web site. Just observe the steps outlined beneath.
Step 1: Go to Twitter.com and log in to your account if you have not already.
screenshot
Step 2: Once you are logged in, choose More.
screenshot
Step 3: From the menu that seems, select Analytics. Another browser tab ought to open and show your Twitter Analytics dashboard.
How to entry Twitter Analytics through the cellular app
Unfortunately, the complete Twitter Analytics dashboard is not accessible within the cellular app. But when you cannot view the Twitter Analytics dashboard on the cellular app, you may nonetheless view the analytics for every of your particular person tweets. Here’s how to do this:
Step 1: Open the cellular app and navigate to your required tweet. It needs to be a tweet you wrote (so both a daily tweet or a quote tweet you wrote).
screenshot
Step 2: At the underside of that tweet, the place the entire different icons for retweets and likes reside, choose the icon that appears like a bar graph (three vertical traces of various heights). This will open a Tweet exercise display screen for that tweet.
screenshot
Step 3: On the Tweet Activity display screen, you will see restricted tweet engagement statistics comparable to variety of impressions, variety of engagements, and the variety of new followers recieved from that tweet.
Editors’ Recommendations
[ad_2]