Imagine this. You come into work, load up your dashboard, and also you’ve bought a map of the world – every nation a unique color. The greener the nation, the extra your recreation is making there.
Visualizing your knowledge may also help you perceive how your video games are acting on an instinctive stage. Numbers don’t usually ‘click’ in our minds. But visuals – these give us intestine emotions. They may also help you see your knowledge from a unique perspective, and allow you to spot vital insights you’ll have in any other case glossed over.
But what are you able to do? Let’s dive into the highest knowledge visualization strategies and easy methods to use them.
1. Line charts: Think time
Line charts present us how values change over time. They’ll allow you to spot tendencies, like whether or not you’ve a lull in your installs on the weekends. Need to see what number of classes you’re getting day-to-day? Line chart. Want to know the way a lot income you’re making month by month? Line chart.
2. Bar charts: Best for portions
These are one of the vital frequent methods to indicate your knowledge. You’d sometimes use bar charts to match two items of knowledge and reply questions like “how many installs did my game get in each country” or “how many players did I get from each campaign?”
Where line charts are good for time, portions are the place bar charts shine.
2.1. Stacked bar charts: for evaluating portions
Stacked bar charts are principally combining just a few bar charts into one. So reasonably than exhibiting one recreation, you could possibly stack in additional out of your portfolio. This may also help you evaluate your titles and knowledge to identify tendencies.
Take the above instance. France is an efficient supply of installs throughout the board, aside from one recreation. You know that general, gamers from France like your adverts and set up your video games. So possibly you possibly can work on the creatives for that underperforming recreation. Or possibly localizing that title some extra.
3. Pie charts: Great for exhibiting percentages
Use these when it is advisable see percentages. Say you wish to see which campaigns made you probably the most cash in April. Use a pie chart. Or maybe your traders wish to see your viewers breakdown. Use a pie chart. They’re straightforward, easy, and will get the purpose throughout shortly.
That mentioned, though they’re finest for a fast look, usually a bar chart will work higher. (Those are usually simpler to learn.)
4. Funnel chart: Perfect for development
Funnel charts can seem like a bar chart to start with, however you’ll discover that every step will get shorter and shorter. That’s as a result of it’s exhibiting development.
In the instance above, we’re seeing what proportion of gamers accomplished every stage. See there’s a big drop off at stage 5? That means, we now know one thing is flawed with this stage. The solely factor is we don’t know why. That’s when your analysts are available in and begin doing a little analysis – almost definitely together with your uncooked knowledge.
5. Scatter plots: Best for recognizing correlations
Scatter graphs may also help us discover relationships between two variables. Take the above instance. Each dot represents a recreation, the variety of gamers is on the x-axis and the way a lot income that recreation made is on the y-axis.
Usually, the extra gamers a recreation has, the more cash it makes. But with this graph, we will simply spot any outliers. Take the sport on the prime left – this title doesn’t have a number of gamers, however brings in a number of income. It’s protected to imagine that this can be a worthwhile recreation, and we will ramp up our UA campaigns for it. (In actual life, you’d hover over the dot to get the sport’s identify.)
Now have a look at the sport backside proper. It has a number of gamers however little income. In this case, you could possibly present these gamers adverts on your different video games to scale back UA prices and preserve them in our ecosystem.
6. Treemaps: Great for big datasets
Rectangles inside rectangles. That’s a tree map. Each rectangle is a unique group. And every group can have sub teams. The measurement of the rectangle represents its worth. And they’re nice when working with giant units of knowledge. The key factor to recollect it’s at all times the identical metric you’re measuring, regardless of how deep you go – whether or not that’s downloads, income or playtime. It’s much like a pie chart, every part within the treemap reveals a proportion and makes it straightforward to match the sections at a look. And it’s value remembering that sure metrics, that are significantly variable, gained’t work right here.
In the diagram, we’ve used a treemap to indicate how a lot every recreation and studio makes, and the place that cash comes from. So Studio A introduced in $50,000. The most worthwhile recreation was Game 2, and it made extra from its Ads than IAPs.
Use labels and colors to indicate extra data. The lighter shade of inexperienced reveals the revenue elevated month-on-month. And the label reveals the precise proportion.
7. Heatmap desk: Perfect when working with numbers
People aren’t excellent at processing numbers. We’re a lot better with color. So heatmaps are nice you probably have a number of particular outcomes, however simply care about whether or not they’re good, impartial or dangerous.
For instance, you may need a desk of every stage in all of your video games, and what number of gamers reached that stage. You don’t really care concerning the actual quantity, you simply need the cell to be inexperienced if it’s excessive, purple if it’s low. That’ll assist you spot any points at a look. (In the graph above, we’ve used gradients of inexperienced. The brighter the higher.)
8. Infoscapes: Discover relationships
Infoscapes. Mind maps. Network diagrams. There are fairly just a few methods to explain a graph like this. But no matter you name it, they’re about exhibiting the connection between completely different objects.
These are normally fairly interactive, as the quantity of knowledge could make the graph appear overwhelming at first. The actual energy comes from with the ability to click on a person node and see the connections to that one particularly. (If you wish to see the way it works, we suggest enjoying Democracy 4 – the place all the recreation loop is about enjoying round with a graph like this.)
For instance, you may wish to know the connection between completely different demographics, areas, and video games. Now, you may need a node referred to as ‘homeowners’. This node has traces connecting it to 3 of your video games, in addition to Germany, the United Kingdom, China, and the United States. This can inform you a large number about what that demographic enjoys, the place they largely reside, and even how a lot they’re making you.
9. Calendar heatmap: Helps you intend
Pretty a lot the identical because the heatmap desk, however this chart reveals a heatmap for the calendar 12 months. Great for whenever you wish to determine your most worthwhile days or perhaps weeks. This knowledge may also help you intend your campaigns, launch dates, consumer acquisition technique, and extra.
For instance, you could possibly use this heatmap to observe which days had probably the most gross sales all year long. You might plan your promotions round today to extend gross sales much more.
If you employ a knowledge warehouse, you could possibly even cut up your calendar heatmaps by participant segments, and focus purely in your most precious clients. And for those who’re actually intelligent, you could possibly pump this knowledge into your processes and automations, which you’d use to check and roll out new iterations of your recreation.
10. Data maps: Useful when evaluating nations
An information map reveals you insights about completely different nations and areas on your video games. You can shortly see which areas for a selected metric or recreation is performing finest. These graphs are helpful to have in your overview dashboards and reviews.
You might use this map to see how your consumer acquisition campaigns carry out throughout completely different areas. You might even tie in your participant’s LTV and study which areas carry you probably the most high-value gamers, for those who needed to show it up a notch.
11. Radar graphs: Handy for evaluating your video games
Also often called internet charts, spider charts, and star plots. You’d use radar charts to match a number of video games in opposition to a number of variables on the similar time (normally with scores from one by means of to 10).
In the graph above, we’re evaluating two video games on completely different metrics, like retention, engagement, session size, income, and extra. You can shortly spot which recreation is doing finest. But the draw back with radar graphs is that you may solely present just a few classes at a time. Any extra, they usually’re difficult to learn.
12. Sankey diagram: Great for monitoring your gamers’ journeys
These are all about flows of knowledge. Sankey diagrams are much like funnels, besides they’re much extra in-depth. They can present what journey a participant took to succeed in a selected motion or occasion (in addition to what number of gamers took that route, too). You might monitor your most precious participant’s journey from set up to first spend or single out a selected participant in the event that they did one thing distinctive, for those who needed.
From the graph above, we will see that almost all gamers who set up the sport, instantly begin enjoying the primary stage. And most individuals appear to skip the tutorial, except they subscribed first. This may present you that your tutorial is hidden away for regular customers and that it is advisable repair one thing in your recreation.
For Sankey diagrams, you’ll want a knowledge warehouse and entry to your event-level knowledge.
Build the reviews you need
Now you’re up to the mark with some completely different visualization strategies, go forward and provides them a whirl. If you’re not outfitted to get began, you possibly can entry your uncooked knowledge and a knowledge warehouse with DataSuite. Get in contact with our crew who can reply any questions and assist you in your approach.
