Editors word: This text was written and printed by Tenjin. You will discover their unique model right here. 

Let’s discover how the hyper-casual market has modified in comparison with 2021 Q3 and undergo the highest 10 advert networks and nations for 2022. This time, we partnered with our buddies from GameAnalytics to convey you day one and day seven retention benchmarks on this report version. The entire data is offered on the backside of the put up. 

Hyper-casual advert spend by platform.

In 2021 Q3, hyper-casual advert spend by the platform was a bit increased on Android (55%) than iOS (45%), marking a lower of almost eight share factors in advert spend on iOS in comparison with 2020. In 2022 Q1, promoting spends on iOS  and Android now reveals a 50% / 50% cut up, suggesting that advertisers have gotten increasingly snug with cellular advertising and marketing within the iOS privacy-first ecosystem.

Prime 10 advert networks to promote hyper-casual Video games in 2022

8 (Applovin, Mintegral, ironSouce, Unity Adverts, Fb, TikTok, Google Adverts, Snapchat) out of 10 of the highest advert networks by advert spend are acquainted to iOS and Android. With Vungle and Apple Search Adverts remaining particular to iOS and TapJoy and AdColony remaining specific to Android. Beneath we summarize the rating comparability between Q3 2021 and Q1 2022.

Be aware: The naming conference for Fb has been up to date to Meta Adverts on the above desk and the infographic under.

Prime 10 nations to promote hyper-casual Video games in 2022

Though the US and Japan are featured at #1 and #2 on each platforms, we will observe essential variations in hyper-casual advert spend by the discussion board on a rustic stage. For example, Android advertisers are paying extra in Germany (#3) when in comparison with iOS (#6).

Moreover, Brazil (#5), Indonesia (#9), and India (#10) are included within the prime 10 rankings for Android however not for iOS up to now in 2022.

What’s modified on a rustic stage since 2021? In comparison with our Q3 benchmark report, India and Indonesia appear to have changed Russia and Australia within the prime 10 rankings for Android, whereas Sweden changed Russia on iOS.

Hyper-casual retention benchmark by platform

The retention benchmark report on the finish divides hyper-casual apps that use GameAnalytics, on Android and iOS, into the next classes of retention efficiency: median (prime 50%), prime 25%, and prime 2%.

What precisely do these classes signify? The video games retaining their customers most efficiently, or higher than 98% of all the opposite hyper-casual apps, are described within the prime 2%. The video games maintaining their customers higher than 75% of all others are represented within the prime 25%. In different phrases, we will describe the highest 2% of video games as “nice video games,” the highest 25% as “good video games,” and the highest 50% (median) as “common video games.”

The statistics for “Day 1” and “Day 7” retention for every class present a big hole in retention fee between a fantastic sport, a very good sport, and a mean sport on each iOS and Android.

When it comes to comparability by platform, the retention fee is best for hyper-casual video games on iOS than on Android throughout all classes.

Maximize the efficiency of essential advert networks

Are you interested by optimizing the efficiency of your advert networks?

We imagine that automated instruments, akin to Development FullStack, have empowered entrepreneurs to take management of their information and allowed them to make extra assured selections within the post-IDFA period.

Ebook a demo with Development FullStack to find out how.