Women-led gaming firm Robin Games has launched its first recreation, PLAYHOUSE, as a part of its mission to create a extra numerous class of digital video games. PLAYHOUSE is now obtainable on the App Store and Google Play Store.

PLAYHOUSE companions with over 100 inside design manufacturers, corresponding to Chairish, Society 6, and Tom Dixon, permitting gamers to select from over six thousand actual furnishings and décor items, letting gamers mix real-world life-style content material with cell gaming.

By combining with established model companions, PLAYHOUSE presents an expertise in contrast to different related inside design video games, in addition to providing new promoting streams for related manufacturers.

The recreation makes use of 3D drag and drop expertise to let gamers create extra immersive areas than in different such titles, whereas lifelike renderings helps to merge cell areas with real-life content material. As such, the sport can be utilized for precise inside design tasks, letting customers create mock-ups and see what their imaginative and prescient would seem like in actual life.

Design your life

The staff at Robin Games are additionally partnering with a variety of content material creators throughout numerous classes, from design to magnificence to pets, for challenges the place customers are tasked with utilizing a curated collection of décor to create areas of their distinctive fashion.

More and extra manufacturers from numerous industries are getting concerned with cell gaming, whether or not it’s by means of the usage of branded content material or in-game promoting. PLAYHOUSE stands out as maybe one of the crucial bold makes an attempt but, permitting gamers to make the most of real-life manufacturers as an intrinsic a part of the gameplay cycle.

“We constructed PLAYHOUSE on the precept that everybody with a cellphone and a want to be inventive is usually a gamer, so we’re catering not solely to the prevailing huge cell recreation viewers – which is already predominantly girls – but additionally to life-style fanatics who would in any other case not have tried out a cell recreation,” says Robin Games founder and CEO Jill Wilson. “Our definition of ‘gaming’ and who will get to be a ‘gamer’ has been too slender up thus far – we’re aiming to increase this and fairly actually change the sport.”

Last week, we wrote that Maybelline is partnering with Zynga on in-game promoting, making them the primary magnificence model to interrupt into the hypercasual market.