Sega introduced that it had established a brand new subsidiary in Singapore on October 13, 2022. Sega Singapore Pte. Ltd. will act as the corporate’s illustration in Southeast Asia because it undertakes advertising whereas intensifying its analysis of the area’s market.

Sega Singapore is a wholly-owned subsidiary of the Japan-based company. By establishing an workplace within the hub of Southeast Asia, Sega goals to analyze the potential of establishing extra enterprise operations to ship leisure content material from Japan to the area.

Sega has been selling and releasing its video games in Southeast Asia lengthy earlier than it established an workplace in Singapore. Sega Asia, which additionally covers China and Korea, has dealt with regional releases of each inside titles like Persona and Like a Dragon in addition to exterior cooperations, similar to Aniplex’s Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles.

The firm and its subsidiary Atlus have additionally arrange their very own Facebook pages devoted to the Southeast Asian viewers. However, it stays to be seen whether or not Sega would add localization help for the area’s languages to its upcoming video games.

Besides Sega and Atlus, Bandai Namco had additionally established a devoted Southeast Asian workplace in Singapore after splitting its Asian department within the 2010s. It spearheaded the English localization of franchises that had been beforehand unique to Japan, similar to Super Robot Wars. In current months, Bandai Namco additionally confirmed Thai and Indonesian language helps for its latest upcoming titles, like One Piece Odyssey and Doraemon Story of Seasons: Friends of the Great Kingdom.