Sony has recruited Andrea Perez, a former honcho at Nike, to guide its PlayStation advertising initiatives. The ex-Global Vice President for Jordan Women’s will assume the position as Senior Vice President of Brand, Product, and Services advertising, the place she’ll oversee campaigns referring to PS5, PSVR2, PS Plus, the PS Store, and far more. A fairly cool job, then.

“One of the things that makes Nike successful is the relentless pursuit of the voice of the athlete,” Perez informed Adweek. “[Sony’s] marketing is focused on the excitement, joy, and emotion that gamers feel when playing their favourite games on PlayStation [and] there is no person around me in the team that isn’t thinking about the player first.”

While many fans would argue that PlayStation’s engagement with hardcore followers has fallen off a cliff over the previous couple of years, its mainstream advertising efforts are nonetheless outrageously good – we think about the organisation could have some fairly massive issues in retailer for God of War Ragnarok subsequent month. And with PSVR2 proper across the nook, it’s clearly an thrilling interval for the advertising staff.