Square Enix Montreal has rebranded as Onoma so it has extra freedom because it seeks to increase and “join with a number of audiences.”

The Hitman Sniper and Lara Croft Go developer was fairly imprecise as to what meaning in actual phrases, reassuring followers that whereas its identify and look may need modified it is nonetheless the identical recreation studio beneath.

Describing the rebrand as a “new chapter,” Onoma stated it intends to create “a number of merchandise, packages, and initiatives, every with distinct personalities.”

“Our energy has at all times been our potential to evolve and adapt to tendencies and market modifications. Our rebrand as Studio Onoma is yet one more transformation that we’re excited to tackle,” it added. “We have constructed the Onoma model to be versatile to see us into the longer term, join with a number of audiences, and never hinder us from increasing with the market.”

As for why the crew selected the moniker Onoma, they stated the phrase is Greek for “identify” and claimed “names provide limitless prospects.”

The announcement itself is full of loads of PR padding, however in the event you’re occupied with how the studio’s in-house design crew developed and refined the model, it is nonetheless price testing.

For these of you who do not feel like wading by means of reams of philosophical musings about font curvatures and line utilization, simply keep in mind that Square Enix Montreal is Onoma now, and apparently it has some fairly large plans within the works.