The start of the coronavirus pandemic fully modified the best way the pharmaceutical trade has been holding occasions (cycle conferences, symposiums, physician’s visits, small worldwide conferences or congresses). At this time, within the context of digital growth, occasions are being held remotely or in a hybrid style however they only do not have the identical impression on attendees. The well-known “zoom fatigue” and fewer face-to-face contact results in much less retention of information, a extreme lack of consideration and low participation at a majority of these occasions.

So, how are you going to create an occasion that makes an even bigger impression on attendees? The brand new Dwell On-line Studying (LOL) packages are a brief occasion idea, accessible nearly wherever and simple to ship for KOLs. Regardless of this, attendees rapidly lose curiosity and overlook every part they’ve realized through the occasion, since you want one thing attention-grabbing to carry the eye of the attendees completely. In case your purpose is to extend the variety of registrations, have interaction, fulfill and enhance data you actually HAVE TO provide a brand new expertise that creates the willingness of your viewers to repeat.

Construct LOL packages with “The New Tendencies”.

It is a scientific actuality that we overlook a lot of what we be taught quickly after we have heard it, however we are able to retain the knowledge realized whether it is repeated and bolstered at intervals. One of many new developments highlights that it is important to accompany a stay occasion with parts that permit the content material to be delivered in a enjoyable means that captures the eye of the viewers and one thing that they will evaluation it as many instances as they need, the place and when they need. How? Via gamification it is potential to create a distinctive expertise the place attendees keep engaged, work together with the content material earlier than, throughout and after the stay occasion via their cell phone. All of us have one, do not we?

Due to Atrivity’s gamified cell app you may accompany your LOL packages with content material delivered earlier than, throughout and after in an interactive means, providing a superb expertise and permitting you to measure every part in actual time because of its information analytics. How will you use it? Here’s a proposed plan for a brand new communication and studying expertise: let’s get began!

#1 – Pre-event: the very best preparation

To make sure the utmost variety of attendees at your occasion and a constructive approach to have interaction attendees previous to it kicking off is to speak the aims, agenda and content material. This can be a easy means to make sure that your viewers is knowledgeable, dedicated and able to take part. Disclosing particular actions that may happen is essential to creating curiosity a number of weeks earlier than the beginning of the occasion.

🌟Our consultants’ resolution:

With Atrivity’s cell app it’s potential to tell attendees how they will register, permitting you to ship them the ultimate agenda and any related details about the dynamics of the occasion. A differential issue for the occasion expertise is to ship pre-reading micro-content to disclose a part of the content material that can be adopted through the session and make them play. Why? Via the solutions on the earlier content material you may detect gaps in data and modify your stay presentation in response to the outcomes obtained.

#2 – Occasion: all people listen

The day of the occasion is right here! After nurturing your viewers with earlier content material, it is time to seize their consideration all through the totally different classes scheduled within the agenda. How will you obtain this? One of many major pains for any distant occasion is to measure the diploma of consideration and understanding of the knowledge offered. In case you are not capable of have interaction and captivate your viewers, all of the sources put into the preparation of the occasion could have been for nothing.

🌟Our consultants’ resolution:

Gamify the totally different classes of the occasion with challenges utilizing the Atrivity resolution to create curiosity and seize their consideration all through the occasion. As well as, as soon as the occasion is over you’ve the choice to create an unforgettable expertise for all attendees, that is accomplished by initiating a ultimate 20-minute battle for attendees to problem one another and present who is aware of probably the most. The rankings allow you to see how the guy avid gamers are acting on a person and/or group degree! The questions on the finish of every session permit you to measure the understanding of every level and the ultimate sport helps to strengthen the important thing messages to be absorbed by the occasion attendees.

Are you aware the very best factor about it? On the finish of the occasion you’ll obtain a whole evaluation of the elevated data, most failed questions and statistics per participant. As well as, you may optionally embody the supplies together with the questions in Atrivity’s digital library as a future reference for attendees to evaluation anytime, wherever.

#3 – Submit-event: after which what?

Thought this was going to be it? Lengthen the occasion expertise additional. The goal is to minimise the forgetting curve via repetition of the content material already offered. How will you do that? Within the 3-5 days after the occasion, it is good to ship out questions related to the coaching content material and have one other quiz battle. On the finish of this coaching, the attendees could have answered an common of 200 questions, which is a enjoyable approach to evaluation the content material!

🌟Recommendation from our consultants:

Gamifying the post-event content material will give you an in depth report just like the one obtained through the occasion, permitting you to match data immediately and outline future coaching plans based mostly on the outcomes. With Atrivity it is vitally straightforward to watch the diploma of consideration, the evolution of understanding and studying by matters and particular questions.

Atrivity group’s conclusions

To get probably the most out of your occasions, whether or not they’re face-to-face, distant or hybrid, it is important to have options that permit you to be taught and analyse your viewers.

• Through the pre-event you could create a communication channel to transmit data successfully, offering supplies and exams to arrange the viewers.
• Through the occasion, completely seize the eye of the attendees and create curiosity within the viewers by reworking the occasion right into a social interplay between friends because of the gamification of the content material.
• Lastly, within the post-event it extends the expertise past the occasion with actions to strengthen the ideas offered to minimise the forgetting curve and acquire related information to enhance future celebrations.