Video games trade charity SpecialEffect has introduced that its One Particular Day fundraising and consciousness occasion will happen on the charity’s fifteenth anniversary on Friday, October seventh.

SpecialEffect’s mission is to assist individuals with bodily disabilities worldwide entry video video games. Final 12 months, the One Particular Day marketing campaign noticed corporations increase over $800,000 to perform this objective by way of company donations, gross sales income, and fundraising occasions.

Greater than 50 companions have already pledged their assist for this 12 months’s occasion, and extra companions and marketing campaign particulars will likely be introduced over the approaching months.

“I can’t over emphasise the significance of One Particular Day in enabling our work to carry the enjoyment of video video games to bodily disabled individuals internationally,” mentioned founder and CEO Mick Donegan. “Our group is dealing with an ever-increasing demand for all of our providers – accessibility recommendation, assessments, the growth of assets comparable to gameaccess.information, our DevKit and our Eye Gaze Video games web site – and the beneficiant assist of the video games trade in securing the way forward for these life-transforming, free to entry initiatives is massively appreciated.”

“Regardless of the challenges of rising from the pandemic, we’re trying ahead to celebrating our fifteenth anniversary on One Particular Day within the firm of a very wonderful and supportive trade.”

Because the inception of the occasion in 2016, One Particular Day has raised over $2 million to assist assist SpecialEffect’s mission of serving to individuals with disabilities worldwide entry video video games.

The gaming trade has lengthy been concerned in charitable campaigns, and gamers are responsive. Earlier this 12 months, Playstack reported that greater than 25 per cent of Idle Aquarium and Idle Sea Life gamers clicked on adverts for charity:water integrated into the video games as a part of the Clear Water Pledge marketing campaign.