For months, we’ve been anticipating Apple to host an occasion this October the place it will reveal brand-new Macs and iPads. However, that’s all been thrown into uncertainty now due to a brand new report from a dependable tech reporter.
The information comes from Mark Gurman, who said in his weekly Power On e-newsletter that Apple would possibly merely launch the brand new merchandise utilizing press releases as a substitute of a showy occasion like its iPhone 14 launch extravaganza.
According to Gurman, the remaining updates to Apple merchandise coming this 12 months usually are not vital sufficient to warrant a full-blown present with varied audio system and maybe hands-on time afterward. That form of occasion requires loads of planning and post-shoot enhancing, which Apple would possibly really feel is wasted if the updates usually are not true headline occasions.
For occasion, Gurman notes that the principle contenders to launch later in 2022 are up to date 14-inch and 16-inch MacEbook Pro fashions, a new Mac Mini with M2 and M2 Pro chips, and an up to date iPad Pro with the M2 chip. None of those, he says, symbolize a “major departure” for Apple. “They’ll get some improved specifications and a chip that was already announced at a formal event in June at WWDC 2022,” Gurman explains. The thought is that Apple may merely announce these merchandise in press releases on its web site.
That may be a letdown for Apple followers, however it will not be with out precedent. Apple launched the AirPods Max, 24-inch iMac, and 2019’s 16-inch MacEbook Pro all by way of press releases, which could sound shocking given their excessive profiles. But it exhibits the corporate shouldn’t be afraid of shunning the stage when it must.
And whereas the upcoming Mac Pro refresh might be a giant one — it’s going to lastly migrate from Intel processors to Apple silicon chips, in spite of everything — that most likely gained’t arrive till 2023, Gurman believes.
So, should you have been getting the popcorn prepared for one more Apple present later this 12 months, you would possibly find yourself being upset. That mentioned, Gurman might be fallacious, and the occasion would possibly go forward in spite of everything. It simply doesn’t appear that possible contemplating what’s left to launch this 12 months.