Sweden’s Embracer Group seems to be making an effort to stay as much as their title, with yet one more spherical of main acquisitions introduced at the moment. The largest introduced is the full acquisition of Middle-Earth Enterprises, previously a division of Saul Zaentz Company, which incorporates the rights to The Hobbit and The Lord of the Rings by J.R.R. Tolkien, in addition to further properties in Tolkien’s Middle-Earth setting. The acquired rights prolong to movement photos, video video games, board video games, merchandising, theme parks and stage productions associated to the IP.

“I am truly excited to have The Lord of the Rings and The Hobbit, one of the world’s most epic fantasy franchises join the Embracer family, opening up more transmedia opportunities including synergies across our global group. I am thrilled to see what lies in the future for this IP with Freemode and Asmodee as a start within the group. Going forward, we also look forward to collaborating with both existing and new external licensees of our increasingly stronger IP portfolio,” stated Founder and CEO of Embracer Group, Lars Wingefors.

As a part of this announcement, Embracer additionally made public that they may now have an eleventh working group known as Embracer Freemode lead by CEO Lee Guinchard, which the aforementioned rights to Tolkien’s work shall be a part of. Guinchard is thought for his earlier work within the online game and leisure trade with Activision Blizzard, Take 2 and Aionic Labs.

Embracer has not said what, if any, repercussions or adjustments there shall be to approaching Lord of the Rings media at present in improvement, together with Amazon’s The Lord of the Rings: The Rings of Power streaming TV collection and Daedalic Entertainment’s The Lord of the Rings: Gollum recreation.

Embracer has additionally introduced their acquisition of Limited Run Games, Singtrix, Tripwire Interactive and Tuxedo Labs. These acquisitions embrace the Killing Floor and Maneater video games in addition to Tuxedo Labs’ Teardown. This comes after Embracer’s main acquisition of Crystal Dynamics, Eidos Montreal and Square Enix Montreal, earlier this 12 months. A sixth, but unnamed studio within the PC/Console gaming sphere has additionally been acquired based on a press launch by Embracer, however the title and particulars haven’t been disclosed as of but. It is alleged to be the third or fourth largest of the transactions.