Former Sony Interactive Entertainment America president and CEO Shawn Layden has joined Tencent Games as a strategic advisor.

It’s notable information for each Tencent and Layden, with the latter having spent near a decade at Sony earlier than departing in 2019 and the previous at the moment trying to increase its online game enterprise exterior of China.

Breaking the information on Linkedin, Layden stated he is been introduced in to advise, help, and help the Tencent Games crew because it makes an attempt to “deepen” its actions throughout the video games trade.

“We are at an epoch defining second in gaming and interactive leisure. There are many attainable roads forward however only some are profound, broadening, inclusive, edifying, inspiring, and-or sustainable. I’m thrilled to proceed this journey of discovery and thank Tencent for the chance,” continued Layden.

According to Linkedin, Layden has been working with Tencent Games since August 2022 however solely not too long ago introduced the transfer. That means his appointment was made amid an enormous spending spree on the Chinese firm, with Tencent not too long ago shopping for stakes in Mordhau developer Triternion, core Ubisoft shareholder Guillemot Brothers, and Elden Ring developer FromSoftware.

Those world investments look to be a response to tightening laws in China, with Tencent and different corporations being informed to prohibit playtime and spending on residence soil to be able to shield younger gamers.