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Google’s ex-SVP releases his ad-free search engine Neeva in Europe: What is particular about it


The ad-free search engine Neeva, based by ex-SVP of Google Ads, Sridhar Ramaswamy, is now operational in Europe. Initially, the user-first platform was launched within the United States final 12 months, and since then, it has gathered over 600,000 month-to-month customers. The search engine’s Europe growth follows a $40 million funding spherical from buyers like Sequoia Capital, Greylock Ventures and extra. 

How does Neeva plan to compete with Google?

Per the press launch on Business Wire, Neeva was launched in Europe on October 6, 2022, to rival widespread search engines like google by providing “honest search results, no tracking, and with absolutely no advertisements of affiliate links.” Given that Google already dominates greater than 90% of the search engine market, it’s evident that Neeva has an uphill process competing with the search large. The ad-free search engine states that “the ad-supported internet has created vastly misaligned incentives that have made big technology monopolies and advertisers richer while exploiting the privacy and personal data of users.” 

Neeva claims that it provides lightning-fast outcomes with “high levels of accuracy,” eliminating the sponsored content material prevalent on different search engines like google like Google. Currently, Neeva provides a freemium mannequin to European customers, releasing its personal, ad-free companies within the area. 

Neeva

When the search engine will get first rate visitors, it plans to launch its premium subscription with options comparable to VPN and password supervisor. 

Neeva additionally permits customers to synchronise apps like e-mail, Dropbox, Slack and extra in order that customers can simply search throughout their paperwork with out compromising their privateness. 

What’s Neeva main benefit over different search engines like google?

The main benefit of utilizing Neeva appears to be the nameless looking capability and an ad-free expertise. The search engine says that it creates its search stack by crawling, indexing and getting again outcomes from billions of internet pages. Further, it does that with out annoying advertisements that push down the natural search outcomes on platforms like Google. For those that are catching up, search engines like google use a whole lot of trackers to observe the digital behaviour and habits of a consumer. They then makes use of this info to point out personalised or focused advertisements, which lead to income technology for the stakeholders.

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