We’re all on the lookout for methods to develop our audiences for our websites. Sometimes, we alter our content material to optimize it for engines like google (right here’s a shameless plug for our new search engine optimisation course). Other occasions, we discover methods to succeed in new folks, equivalent to utilizing tags so our weblog posts present up within the Reader. 

Now, WordPress.com creators are having access to an all-new instrument to extend their viewers. 

Originally launched as Microsoft News, the revamped Microsoft Start is a world information and data feed that at the moment syndicates content material from over 4,500 premium publishers to a couple of billion folks! In an effort to broaden and diversify this community, Microsoft has began an unique pilot program — and is on the lookout for 500 extremely certified, unbiased creators within the U.S. to use. 

Yes, this implies you.

Using the Microsoft Start plugin to attach your website to the platform, you’ll have the ability to construct your model and acquire publicity by delivering your content material all through Microsoft Start’s ecosystem, which incorporates MSN, Bing, and Microsoft Edge. Additionally, you’ll have the ability to earn ad-sharing income by way of the platform, in addition to 100% direct assist by way of readers and your affinity hyperlinks. Creators on the Microsoft Start platform act as their very own syndicator and can keep 100% possession of their content material. Even higher, beforehand printed posts could be repurposed as evergreen content material utilizing the built-in WordPress.com feed performance. 

Do you qualify?

Desired candidates are respected matter specialists publishing content material no less than 5 occasions per thirty days. Priority will likely be given to the next genres: foods and drinks; journey; well being and wellness (which incorporates vitamin and health); relationships; parenting; demystifying science and tech; profession and private finance; the craft of writing; and DIY how-tos. Ideally, you even have an archive of no less than 25 weblog posts.

If you’re curious about making use of, Microsoft will sweeten the deal by paying 500 accepted candidates a $100 bonus upon publishing usually for 60 days. (To qualify, candidates should submit their utility by 11:59pm PDT on Sunday August 28, 2022 and enter “WordPress” as your referral.) Please notice that there are phrases and situations all taking part publishers should comply with to be able to work instantly with Microsoft Start. This alternative is not an associates program between Microsoft Start and WordPress.com; it’s merely a particular, limited-time alternative we’ve helped to leverage for WordPress.com creators.