Information is essential when engaged on any style. However notably whenever you’re making a hypercasual sport. TapNation helps studios all around the world to develop and enhance their video games. However to do this, they want correct information. Quick. That’s the place DataSuite is available in: it’s a group of our companies that can assist you carry all of your information collectively and simply plug it into your different techniques.

We spoke with TapNation’s VP of engineering, Kamel Haddad, to see how that works. And what they use DataSuite for.

Inform us somewhat about TapNation and your self

Certain factor. We’re TapNation. We’re a writer based mostly in Paris and have taken round 80 totally different studios worldwide beneath our wing. Over the previous couple of years, we’ve had round 19 hit titles, counting over 500 million downloads.

As a result of we work with so many studios, we’ve needed to arrange a number of inner techniques and dashboards to hurry up and standardize every sport’s metrics. Now we have to automate rather a lot; it could take method too lengthy to manually undergo each sport and see whether or not it’s heading in the right direction.

What downside are you making an attempt to resolve?

Finally, we have to present probably the most correct information to our studios. There are two methods we use our information. First, via a reporting dashboard, which lets our studios comply with their video games’ efficiency and cross-reference it with their acquisition and monetization metrics. And secondly, we have to feed information into our AI algorithms to adapt the video games to the customers’ habits. We discovered that DataSuite was the easiest way for us to do this.

What points have been you going through?

We want as a lot granular information as we are able to accumulate. And we want it as near real-time as doable if we’re going to supply our every day customers distinctive gameplay.

We’re investing loads of effort within the coming months to go deeper into personalizing our gameplay in order that our customers find yourself enjoying our video games in completely alternative ways. We’re hoping to make them benefit from the sport the way in which they need and really feel ‘distinctive’ among the many broad viewers {that a} hypercasual title can cowl.

How did you tweak DataSuite to your wants?

Ah, this is essential for us. On high of monitoring the standard gameplay and advert occasions, we regularly have to design occasions to monitor customized values belonging to every sport.

You see, we’ve a extremely modular C# SDK that handles A/B assessments, cross-promotion occasions, in-app purchases, push notifications, and so forth. DataSuite is admittedly versatile and scalable over time, which suggests we are able to maintain incorporating new occasions into our dashboards.

How has DataSuite impacted your KPIs?

Very well. Because of your information, our A/B assessments, and our skilled product crew, our video games see a 50% improve of their LTV over six months after launch, on common. A flagship instance of that is Big Rush.

Big Rush is a sport the place the participant has to run via an impediment course, smashing via partitions and preventing bosses. It’s now reached over 140 million downloads. And we managed to extend the LTV by a whopping 200% over six months of A/B assessments.

All through these assessments, we ended up including mechanics and options like:

• Partitions to interrupt within the sport
• Sluggish-motion whenever you see your opponent smashes via a wall
• A shifting gauge to multiply the earnings on the finish of the extent, as a rewarded placement
• New kicking and punching animations that gamers can unlock within the store.

These are only some examples of what we ended up including. There have been many extra modifications we made all through the method. And DataSuite was key in ensuring we might precisely monitor the consequences of these modifications.

How does every division use DataSuite?

Now we have two main groups that use DataSuite:

• First, our Information Scientists and Engineers. They’re utilizing it to construct sturdy, data-driven machine studying algorithms. These algorithms cowl many various subjects, like multi-cohort A/B assessments, ROAS (Return on Advert Spend) forecasting, automated cross-promotion, in-game advert promotion, and so forth.
• Then our publishing crew. They use it to comply with up on a sport’s efficiency every day, whereas working intently with our studios to enhance the gameplay metrics, like retention, playtime, degree complexity, and many others… We give them a completely devoted and detailed dashboard to comply with their video games, the place we mix gameplay insights with enterprise worth.

Have you ever tried comparable options to DataSuite?

A bit. We’ve largely caught with you guys because the starting of our firm, as the info you’ve given us is extremely correct, out there, and versatile on the subject of monitoring further metrics on the fly. So we’ve felt no want to change issues up.

What made you select DataSuite within the first place?

We had excellent suggestions from folks within the cellular gaming business concerning how dependable GameAnalytics’ information monitoring and export companies are. So we determined to present it a strive. It labored effectively, so we stored it as a part of our stack.

Be taught extra from the very best with our TapNation Consumer Case and the way DataSuite

All DataSuite options (Metrics API, Participant Warehouse, and Uncooked Export) are actually out there beneath one easy plan. We imagine it’d be just right for you too: from solo & indie to bigger publishers. Be happy to get in contact.

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