CNBC is reporting that new information reported by app analytics firm Apptopia signifies that lower than one p.c of Netflix’s 221 million customers have downloaded the video video games now included in its subscription service. 

The numbers break down like this: in response to Apptopia, video games on Netflix have been downloaded a complete of 23.3 million occasions for a median of 1.7 million every day customers. That’d be numerous customers for a smaller service, however on Netflix, which means most of its subscribers have not touched the video games in its catalogue.

In reality “most” could be a bit charitable. If Apptopia’s information is correct, virtually all of Netflix’s subscribers have not touched its online game choices.

Earlier than any doom and gloom befalls Netflix’s video games technique, we must always observe that for the second, its recreation catalogue is a bit on the thinner aspect. Its most high-profile launch to this point was Into the Breach: Superior Version, a full model of Into the Breach plus new content material that is additionally out there on Steam and the Nintendo Change.

Netflix is working so as to add 50 titles to the platform by 12 months’s finish. These titles will embody a mixture of diversifications of various Netflix exhibits and movies, in addition to video games developed by Ustwo and Devolver Digital. 

These low numbers in all probability aren’t prime of thoughts for Netflix execs, provided that Netflix Video games is not simply internet hosting third-party titles, it’s going to be {the marketplace} for video games produced by Netflix’s three in-house recreation studios. 

That mentioned, Netflix’s enterprise technique is underneath intensified scrutiny after the digital distribution service misplaced over 1,000,000 subscribers. Netflix did in the reduction of on “spend development” earlier in 2022, however it’s nonetheless investing at the least $17 billion on content material.

At present’s information is a helpful benchmark for the way forward for Netflix’s video games enterprise. It is nonetheless a comparatively small service, constructed predominantly on cell units, the place gamers have a pre-existing set of expectations for a way cell video games work. How the service grows, and what number of customers it converts into recreation gamers, shall be price watching.