SYBO, the builders behind the hit cellular app Subway Surfers that pops up in every single place on social media, has launched its Play2Plant occasion with the purpose to assist fight local weather change. Sure, enjoying video video games is much more attention-grabbing than earth-friendly activism, however the place else are we meant to play them?

Kicking off the occasion with a first-time huge billboard in New York’s Times Square, SYBO is counting on its 150 million lively month-to-month gamers to get in-game and nearly run so far as they’ll. The builders are asking for runners to put up content material on Tik Tok utilizing SYBO’s customized sound to lift additional consciousness, however these uncomfortable with doing so might be offering greater than sufficient assist by merely enjoying.

By teaming up with Ecologi, SYBO might be planting bushes based mostly on the overall distance run by its gamers. Since the Play2Plant initiative launched final 12 months, SYBO has planted 400,000 bushes worldwide with the assistance of its consumer base merely enjoying the sport. The builders additionally act on the local weather change disaster as a part of their each day operations by offsetting their CO2, operating their places of work with photo voltaic powers and investing in quite a few impression initiatives. Not one thing that exhibits up of their video games, however it’s encouraging to know a giant cellular developer lives the ideas it is pushing.

When discussing the initiative, SYBOs Chief Executive Officer, Mathias Gredal Norvig, mentioned:“The dire impression of worldwide warming deeply impacts everybody, together with our Subway Surfers gaming group and we’re dedicated to utilizing our platform to assist,”

“Through Play2Plant, we’re giving our gamers a possibility to assist our planet, transfer in direction of a extra sustainable ecosystem and convey much-needed consideration to those that will not be as conscious of the disaster.”

Subway Surfers is offered to obtain now on the App Store and Google Play.