Home Game Development The recreation builders’ library for advertising and marketing cellular video games

The recreation builders’ library for advertising and marketing cellular video games

The recreation builders’ library for advertising and marketing cellular video games


The aim of promoting your cellular recreation? Drive consciousness and improve installs. It sounds easy once you slim it all the way down to that. But there’s a world of instruments and strategies you’ll have to analysis to get it accomplished proper.

The cellular video games business is an enormous one, stuffed with 1000’s of video games. And making yours stand out is simply half the battle. So to provide you a combating probability, we’re rounded up the perfect articles and assets so that you can get began.

Let’s dig in.

First off, perceive your viewers

Before you even contemplate sorting your advertising and marketing technique, you want to know who you’re promoting to. Sure, you made the sport – so it’s best to have an thought of who your viewers is. But you’ll want to grasp precisely what your gamers’ motivations are and why they’ll wish to play your recreation.

Here’s what we advocate studying:

1. Research the eight commonest participant motivations

This article is an in-depth breakdown of the eight commonest participant motivations for cellular video games. From aggressive play to leisure, Will Freeman explains what motivates gamers and the best way to adapt your recreation to entice totally different gamers.

Man playing mobile game

Photo by Pandhuya Niking on Unsplash 

2. Read up on the Bartle Player Taxonomy

The Bartle Player Taxonomy seems on the psychology of gamers, and classifies them primarily based on what actions they take whereas they play. It’s primarily based on a paper written by Richard Bartle again in 1996. And it’s an ideal place to start out when studying extra concerning the motivations of your gamers.

Market your recreation throughout your smooth launch

Soft launching your recreation not solely helps you good your ranges and squash bugs, it additionally helps construct a loyal following and will get folks chatting about your recreation earlier than you even launch. Here’s what you are able to do:

1. Learn from the perfect

We analysed three real-life examples the place builders efficiently constructed a group earlier than launching their recreation. It’s stuffed to the brim with helpful insights and ideas from a number of the hottest builders, and will provide you with some inspiration on your personal recreation.

2. Create a press package for journalists

Contacting the press and asking journalists to overview your recreation is all the time a great shout. They can elevate consciousness and get gamers looking for your recreation, which is able to enhance your natural installs. But you don’t wish to simply ship them a recreation key to play. You have to persuade them to strive it out first. So right here’s how create the right press package.

Man being interviewed

Photo by Kenny Eliason on Unsplash

3. Perfect your electronic mail advertising and marketing technique

This is one thing you are able to do early on. Once you’ve got a following, a good way to maintain your loyal gamers eager is by sending common updates in your progress. Ask their opinions, get them to vote for brand new options, or simply ship information as and when you’ve got it. Here’s a breakdown of the best way to do it nicely.

4. Start shouting on social

Build relationships along with your viewers by means of social media. Answer their questions, share their artwork, hold them up to date, and work together with them – recurrently. Depending in your recreation, you may even create a fanbase.

Our associates at Adjust wrote a information for social media advertising and marketing. And the consultants at Megacool have some recommendation round gif sharing, too.

5. Get social media influencers to create some hype

Influencers are all the time in search of early entry to new video games. Their viewers love the sort of content material, and common watch streams and critiques to search out the following finest recreation to check out. You can attain out and provides influencers recreation keys and particular low cost promotions for his or her subscribers.

Quite a lot of builders do that. The crew at Matchmade put collectively a few guides that will help you stand out and discover the best influencers to work with. Here’s half certainly one of their sequence. And once you’re accomplished, be sure to head on to half two.

Tidy up your recreation’s retailer web page

Your App Store itemizing is just like the entrance of your store. And the very last thing you need is somebody strolling previous your window. So it must seize folks’s consideration. A nasty icon, boring copy, or boring photos can drive potential gamers away. Here’s the best way to keep away from that:

1. Find your area of interest

The huge publishers will all the time have a bonus over you. They have an ecosystem of gamers, years of expertise, and an abundance of finances. So how do you compete? You can discover a area of interest.

Platonic Games reviews

That’s what Platonic Games did. They discovered a spot available in the market by researching key phrases on the App Stores. And they constructed a novel group and following, which they actively interact with. Here’s how they did it.

2. Get recommendation from the perfect

We’ve spoken to some totally different consultants and publishers on how they good their app retailer itemizing. They all have worthwhile recommendation on how to do that proper.

Games’ journalist, Jupiter Hadley, chatted to some business execs and rounded up her findings. And TapNation additionally shared their expertise and high tricks to reaching the highest charts.

3. Sell your recreation along with your phrases

The satan’s within the particulars. You’re competing with each different recreation listed on the shops. So you wish to ensure you excite any new gamers along with your phrases. Boring language will be such a flip off.

We requested skilled copywriter and editor, Emma Wilkin, for her finest recommendations on writing copy that sells. And she rounded up all of her recommendation for you. It’s undoubtedly value a learn.

4. Perfect your creatives

The phrases are solely half the work. Your photographs and trailers will present your gamers what your recreation is all about. You ought to by no means decide a e-book by its cowl, however gamers will all the time decide your recreation by the way it seems.

The first useful resource we’ve got to assist get your creatives so as is from Homa Games. They wrote a report on optimizing app retailer photographs. This is principally for hyper-casual video games, however plenty of the foundations apply to different genres, too.

Another article to learn is Nathan Lovato’s information to recreation trailers. He covers the dos and don’ts to crafting good recreation trailers, which you should use in your retailer web page.

Nail your person acquisition

Lastly, you want to take into consideration your person acquisition technique. Which networks to work with, the best way to get the perfect advert creatives, and the best way to decrease your cost-per-install (CPI). Here are the highest articles we’ve accomplished:

1. Read up on how in-game promoting works

Sounds foolish. But perfecting your advert and person acquisition technique is a beast of its personal. Ideally, you’ll have a few consultants in your workforce – reviewing campaigns, decreasing your CPI, and growing your participant’s LTV.

To get you began, you’ll first wish to get accustomed to the business terminology. We’ve additionally bought a newbie’s information to header bidding and advert mediation, which ought to cowl the fundamentals.

2. Get inventive along with your advert creatives

We’ve bought a breakdown of the high advert inventive methods that will help you get new gamers in your recreation. It breaks down all the totally different advert varieties, when to make use of them, and exhibits actual life examples from main studios. We have a selected information to perfecting playable adverts, too.

3. Research the perfect advert networks

There are loads of advert networks to select from. Tenjin really launched a report on the highest advert networks in 2022. They give attention to hyper-casual, but it surely ought to provide you with an thought what to search for when choosing your personal.

Think we missed one thing?

Get in contact, and we’ll add it to the checklist. And in the event you loved this text, be sure to subscribe to our publication (kind beneath). We’ll hold you up to date with the final business information and guides.



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