Tuesday, September 13, 2022
HomeGamingGoogle’s cost-cutting kills Pixelbook division

Google’s cost-cutting kills Pixelbook division


The Google Pixelbook Go laptop on a white table.
Enlarge / The Pixelbook Go begins at $649 for a Core m3 processor, 8GB of RAM, and 64GB of storage.

Valentina Palladino

Google’s {hardware} division continues to be unable to discipline a constant, dependable {hardware} choice. A report from The Verge claims Google has “canceled the following model of its Pixelbook laptop computer and dissolved the group liable for constructing it.” This has been the case for a number of years, however the one new Chromebooks on the market shall be ones from third events.

The final laptop computer launched by the corporate was the Chromebook Go in 2019, which remains to be on the market at retailer.google.com. Shortly after that gadget’s launch, experiences surfaced that the laptop computer and pill division was being downsized. While the pill plans managed to get better due to Android, the laptop computer plans are apparently useless. The final credible Google laptop computer rumors have been from the lead-up to the Google Tensor/Pixel 6 launch. Google was rumored to be making its personal chips and, together with a cellphone (Pixel 6) rumors, persistently claimed a laptop computer model of the chip can be taking place. Google Hardware SVP Rick Osterloh stated as lately as May that the corporate was “going to do Pixelbooks sooner or later,” and the report says “the gadget was far alongside in growth and anticipated to debut subsequent yr” earlier than it was canceled.

The motive for the dissolution of the Pixelbook group is outwardly Google CEO Sundar Pichai’s cost-cutting. The Google CEO stated in August that “productiveness as an entire will not be the place it must be for the headcount now we have” and warned that the corporate can be “consolidating the place investments overlap and streamlining processes.” The Verge’s report says, “The Pixelbook group and the Pixelbook itself have been casualties of that consolidation and redeployment.”

Taking Google Hardware critically as an actual enterprise has at all times been troublesome. Google treats the {hardware} market like a small facet passion and solely sells units in a small variety of nations. Google Hardware’s product strains are barely product “strains” in any respect, with inconsistent releases and not one of the iterative yearly enhancements that appear to energy different {hardware} operations. Without an automated yearly Pixelbook launch, Google’s timing with this relaunch would have been terrible. It final launched a Chromebook a yr earlier than the pandemic, and when the pandemic hit and Chromebook gross sales have been at an all-time excessive, Google had nothing to supply. Google’s Pixelbook would have arrived simply earlier than Chromebook gross sales crashed again to Earth.

The instability of Google Hardware means no useless product is ever actually useless. Google give up making tablets in 2015, got here again for Chrome OS tablets in 2018, then give up for one more three years, and now it is planning to launch a brand new Android pill in 2023. Surely, we’ll get one other Google laptop computer sometime, however we’ll simply have to attend just a few extra years.

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