Lionel Messi and Cristiano Ronaldo, the 2 greatest stars of soccer (soccer), are taking part in chess in Louis Vuitton’s newest marketing campaign, launched on Saturday. Chess followers shortly found that the place on the board is from an actual sport.
“Victory is a State of Mind,” writes Louis Vuitton alongside the picture, through which Messi and Ronaldo are taking part in chess on a checkered Louis Vuitton suitcase. The image, which was shot by the legendary celeb portrait photographer Annie Leibovitz, was posted on Messi’s, Ronaldo’s, and Louis Vuitton’s channels, It is already among the many most-liked Instagram posts.
Victory is a State of Mind. @Cristiano and #LionelMessi captured by @annieleibovitz for @LouisVuitton. In addition to a protracted custom of crafting trunks for the world’s most coveted sporting trophies, the Maison celebrates two of probably the most proficient soccer gamers at this time. pic.twitter.com/AU9kPyI2wL
— Louis Vuitton (@LouisVuitton) November 19, 2022
Louis Vuitton provides: “In addition to a protracted custom of crafting trunks for the world’s most coveted sporting trophies, the Maison celebrates two of probably the most proficient soccer gamers at this time.” The picture was revealed a day earlier than the opening of the FIFA World Cup in Qatar, which is probably going the final world cup for each superstars.
As it seems, the place on the board is just not random—quite the opposite. Ronaldo and Messi are a place from the sport Carlsen-Nakamura, Norway Chess 2017. It was GM Magnus Carlsen‘s second GM Peter Heine Nielsen who first pointed that out on Twitter, after which Carlsen commented on that tweet and the picture: “Second best rivalry of our time mimicking the best.”
Second best rivalry of our time mimicking the best https://t.co/9ncVVgUnzs
— Magnus Carlsen (@MagnusCarlsen) November 19, 2022
After the sixth spherical of the Meltwater Champions Chess Tour in San Francisco, Carlsen gave the next touch upon the Louis Vuitton picture: “The authentic is from my sport with Nakamura in Norway Chess 2017, a really tumultuous occasion for me. I ended up with minus one, and at a number of factors throughout the event, I used to be in danger of dropping to quantity two or three and even 4 on the planet. It was powerful!”
Asked if the Messi-Ronaldo rivalry is corresponding to the Carlsen-Nakamura rivalry, the world champion stated: “Not actually, however he is good at quite a lot of the stuff that I’m good at, for certain. It’s not the worst comparability on the planet.”
Meanwhile, a behind-the-scenes video of the shoot has surfaced the place we will see each Messi and Ronaldo posing for the picture whereas being interviewed concerning the upcoming World Cup:
Yeah so that they weren’t really in the identical room. Still goated advert truthful play to Louis Vuitton 👏pic.twitter.com/8FkEO04y9A
— 𓂆 WB 𓂆 (@WalidBusquets) November 20, 2022